Smoke Shop Business Plan

Topics: Customer, Customer service, Marketing Pages: 2 (437 words) Published: February 6, 2013

If you dare to dream we will create it. The words of our mission statement reflects our commitment to excellence in the craft and artistry of blowing glass and enables us to deliver elegant artistically decorated glass pipes and bongs that look superb. Our products will exceed local stores and franchise competitors by possessing a flare and artistry that most do not have in order to achieve the height of quality and excellence in the smoke shop industry. Our products range from high end artistry to modern and local customs.

We also focus on technology and innovation to perform proper technique and equipment operation. Maintaining 100% honesty between employees, customer and management is critical as a team input will be collected analyzed and put into practice regularly. Weekly team meetings will be held to motivate and forecast growth and annihilate potential difficulties.

Funding sources will include government grants for a small business or minority organization grants. We will also be open to remote investment partners. Our marketing strategy will include word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines.

Our long term goal is to open a company that will provide excellent glass pieces that will be more durable, longer lasting and more friendly to the public. After becoming a big name in the industry, we hope to expand from the Phoenix area to the bay area along the west coast of California.

Vision Statement
The objective for Eazy Dreams is to out grow the current smoke shops and become the top firm in this industry. Eazy Dreams will offer high class merchandise at prices aimed toward top dollar buyers as well as items found in local smoke stores at prices affordable for everyone. The atmosphere of this business will be professional and high class furniture will be placed around the store. College students will be our main target market, but...
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