Business Plan of a New Beverage Company

Topics: Sugarcane, Coconut, Sugar Pages: 18 (4273 words) Published: January 5, 2013
Kinetic Company Limited

Head Office

Bashundhara City Complex
Panthapath, Dhaka


Kinetic Company Limited
Ashulia, Savar, Dhaka

Name of the Directors

Mohammad SaobanIsmat Jerin Chetona

Managing DirectorDirector Finance

Quazi Tamim AhmadKazi Razzak Hossain

Director MarketingDirector

Mahadi HossainVincent Mabi D Costa

Director AdministatorsDirector


We form our business as a “Company” business. Our company is a beverage company. We will introduce two unique types of juice in the fruit juice industry of our country.


Initial financing required of the company is 4,00,00,000 taka loan to be paid off over five years from Prime Bank Ltd. This debt will cover office space, office equipment, and for supplies two leased vans, advertising and selling cost. The Directors provided 11,00,00,000 taka jointly. So, the total cost of the project estimated at 15,00,00,000 taka.

Share of the Profit and Loss


1. Mohammad Saoban 25% 25%

2. Ismat Jerin Chetona 15%15%

3. Quazi Tamim Ahmed 25% 25%

4. Vincent Mabi D Costa 15% 15%

5. Kazi Razzak Hossain 10% 10%

6.Mahadi Hasan 10% 10%

Confidential Agreement

The undersigned reader acknowledges that the information provided by Ismat Jerin Chetona in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of Mohammad Saoban, Chairman, Kinetic Company Ltd.

It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader may cause serious harm or damage to membership.

Upon request, this document is to be immediately returned to chairman.

Mohammad Saoban
Name (typed or printed)


This is a business plan. It does not imply an offering of securities.

Executive Summary

We are students of MBA from xxxx; under kind supervisor of sir xxxxx started to work on new and innovative idea that has not been before in Bangladesh. As a step towards growing entrepreneurship in Bangladesh we will present our new and innovative idea in front of people which could benefit the job situation in Bangladesh and so that we could become job givers not job beggars.

We have prepared report is based on “Business Plan on “Kinetic Company Ltd” namely Pep-up Juice. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. The information, on which the total business plan stands, was the collection of data from the questionnaire made by Kinetic Company Ltd. To see the market need and wants. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about location, building source of finance, price, product promotion, and Channel of distribution. We selected our plant location at Ashulia, Gazipur and head office at Bashundhara City. So we will get the raw materials easily. We will introduce 500ml, and 200 ml sugarcane , Coconut water, Cocktail juices.

We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at television & banner. We will distribute our product nearby shop of Dhaka city in the form of bottle packaging so that consumer can get it easily. The whole production process is in strict conformity with international standards, and constant research and development all products. We are confident that our...
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