Business Plan for a New Energy Drink Company

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Outline
1. Table of Contents
2. Introduction
3. Executive Summary: Write this last. It’s just a page or two of highlights. 4. Company Description: Legal establishment, history, start-up plans, etc. 5. Product: Describe what you’re selling. Focus on customer benefits. 6. Market, Sales, and Development: You need to know your market, customer needs, where they are, how to reach them, etc. 7. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results. 8. Management: Describe the organization and the key management team members. 9. Goals and Strategies:

10. Summary of Financials: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables. 11. Conclusion

Company Description
Pocket Aces Energy Drink Company was started in North Dakota as a small producer, packager, and distributor of a unique energy drink. Through our natural products, good customer relationships and catchy advertisements we have grown to distribute our product to all fifty states in the U.S. Our customers include service stations, vending machine companies, grocery stores, restaurants, and bars. We are hoping to expand to all of Australia within the next year. Company Ownership

Pocket Aces Energy Drink Company is a private, family owned producer and distributor of Pocket Aces Energy Drink. The owners and operators are Bruce, Terry, and Casey Willis. Company History
Pocket Aces Energy Drink Company has been in business since 2006. Our company is finishing its third year of operation. The current facility was built specifically for producing, packaging and distributing the product. It is located outside of Williston, ND and provides the area with 200+ jobs. Product

Pocket Aces Energy Drink Company has five flavors of all natural energy drinks. The original formula and four other flavors, strawberry, orange, pomegranate, and our newest hit...
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