Dolores, City of San Fernando Pampanga
Post Code: 2021
Tel No.: (044)-463-6677
Fax: (02) 897-8425
1. Summary 3
2. Business Overview 4
Current Position 4
Competitive Advantage 6
Growth Plan 6
3. Business Strategy 7
Strategic Issues 10
Core Values 10
4. Marketing 12
SWOT and critical success factors 12
Market Research 14
Distribution Channels 15
Strategic Alliances 15
E-commerce and technology 16
Tactical promotion plan 16
Marketing budget 16
Credibility and risk reduction 17
5. Team and Management Structure 17
Skills, Experience, Training and Retention 17
Management Systems 23
6. Financial Budgets and forecasts 26
Profit and Loss Forecast 26
Cash Flow Forecast 29
Balance Sheet Forecast 33
Cash Expenditure 36
Break-even Analysis 38
Winex Company is a wine merchant specializing in fine and rare wines. It was founded by Johammac Whine; a winemaker for 10 years who decided to build his own wine firm in 2010 and currently had 5 branches around Region III.
Our Main product is a wine java plum. It’s a healthy, delicious, affordable, and high quality beverage. We also develop new products related to java plum like Vinegar, Juices, Yogurt, and Dried Java Plum
Winex already had its 3 years of existence and reach the growth stage, in the next 3-5 years; we are expecting to reach the maturity stage.
Our Company is aiming to provide the highest quality wine to the millennial generation of consumers at competitive prices through creative marketing techniques and Winex is targeting end consumers who are wealthy, college educated baby boomers. These ideal customers are highly wine-educated, enjoy dining out, and regularly entertain friends or business associates.
Winex is currently marketing its products in local industry and seeking to reach internationally. Winex provide some house rules to its staffs and the accounting software that Winex used is Quickbooks Online to produce its financial reports when needed.
Winex also encounter some compliance issues. In order to deal with these issues, we will provide all that the employees deserve.
2. Business Overview
Welcome to the Winex Company. Winex Company is a wine merchant specializing in fine and rare wines, located in the heart of Pampanga. It came from Latin word “winum” which means delicious. It was founded by Johammac Whine in 2010 and has 5 branches around Region III.
We are an indigenous business firm with primary interest in consulting, marketing, distribution, franchising and publishing. We produce the highest quality of wines and provide an enjoyable lifestyle and adequate standard of living for both the owner and employees.
We built our business firm around Pampanga because it gives us enough resources which we use in our production. Even though we encountered lots of competitors, our customers patronize our product because of its quality of taste and awesome flavor.
Our main wine product is Winex Java Plum. It’s a healthy, delicious, affordable, and high quality beverage. We offer services including sourcing rare wines, private wine master classes, and cellar planning. We operate our services in an efficient and effective manner.
From a small business after 3 years of its existence, we already expand 5 branches namely Pampanga (main), Bulacan, Nueva Ecija, Aurora, and Zambales. Of being popular, we awarded the...