MGT463_Business Plan
1
Sweet Love Bakery & Deli, LLC
Business Plan
December 17
Sweet Love Bakery & Deli, LLC
555 W. Riggs Rd.
Chandler, AZ 85248
Ph: 480-555-5555
Fax: 480-555-5556 www.sweetlovebakery.com Prepared By:
President
755 E. Bob St.
Chandler, AZ 85225
Cell: 480-555-5557
Fax: 480-555-5558 pres@sweetlovebakery.com This business plan is intended solely for informational purposes to assist you in determining if you wish to proceed with a due diligence investigation of this project. The information is believed to be reliable, but the design team makes no representations or warranties with respect to the information. The projections represent estimates based on extensive research and assumptions are considered reasonable, but are not guaranteed. The contents are confidential and are not to be reproduced without express written consent. 2
Sweet Love Bakery & Deli, LLC
Table of Contents
1. Executive Summary
1.1 Mission Statement
1.2 Business Opportunity
1.3 Product/Service Description
1.4 Current Business Position
1.5 Financial Potential
1.6 The Request
2. Company Overview
2.1 Business Description
2.2 Company History
2.3 Current Position and Business Objectives
2.4 Ownership
3. Product & Service Description
3.1 Product Overview
3.2 Competitive Analysis
3.3 Inventory Control
4. Services
4.1 Service Descriptions
4.2 Competitive Comparison
4.3 Service Delivery
5. The Industry, Competition and Market
5.1 Industry Definition
5.2 Primary Competitors
5.3 Market Growth
5.4 Customer Profile
6. Marketing Plan
6.1 Competitive Advantage
6.2 Pricing Strategy
6.3 Advertising and Promotion Strategy
7. Operations
7.1 Operations Strategy
7.2 Ongoing Operations
7.3 Operations Expenses
8. Management
8.1 Company Organization
8.2 Ownership & Compensation
8.3 Administrative Expenses
9. Goals and Strategies
9.1 Business Goals
9.2 Keys to Success
9.2 Future Plans
10. Financial Assumptions
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Sweet Love Bakery & Deli, LLC
Business Plan
December 17
Sweet Love Bakery & Deli, LLC
555 W. Riggs Rd.
Chandler, AZ 85248
Ph: 480-555-5555
Fax: 480-555-5556 www.sweetlovebakery.com Prepared By:
President
755 E. Bob St.
Chandler, AZ 85225
Cell: 480-555-5557
Fax: 480-555-5558 pres@sweetlovebakery.com This business plan is intended solely for informational purposes to assist you in determining if you wish to proceed with a due diligence investigation of this project. The information is believed to be reliable, but the design team makes no representations or warranties with respect to the information. The projections represent estimates based on extensive research and assumptions are considered reasonable, but are not guaranteed. The contents are confidential and are not to be reproduced without express written consent. 2
Sweet Love Bakery & Deli, LLC
Table of Contents
1. Executive Summary
1.1 Mission Statement
1.2 Business Opportunity
1.3 Product/Service Description
1.4 Current Business Position
1.5 Financial Potential
1.6 The Request
2. Company Overview
2.1 Business Description
2.2 Company History
2.3 Current Position and Business Objectives
2.4 Ownership
3. Product & Service Description
3.1 Product Overview
3.2 Competitive Analysis
3.3 Inventory Control
4. Services
4.1 Service Descriptions
4.2 Competitive Comparison
4.3 Service Delivery
5. The Industry, Competition and Market
5.1 Industry Definition
5.2 Primary Competitors
5.3 Market Growth
5.4 Customer Profile
6. Marketing Plan
6.1 Competitive Advantage
6.2 Pricing Strategy
6.3 Advertising and Promotion Strategy
7. Operations
7.1 Operations Strategy
7.2 Ongoing Operations
7.3 Operations Expenses
8. Management
8.1 Company Organization
8.2 Ownership & Compensation
8.3 Administrative Expenses
9. Goals and Strategies
9.1 Business Goals
9.2 Keys to Success
9.2 Future Plans
10. Financial Assumptions
page 3
3
3
3
4
4
4
5
5
5