Wine Bar-Business Plan

Topics: Wine, India, Acids in wine Pages: 3 (1078 words) Published: December 5, 2010
The Barrel Room
Introduction of Concept
Wine is fast becoming an essential accessory for the ‘noveou-riche’ and upwardly mobile urban population of modern India. The astounding 25% growth rate of the wine sales and over 10 million liters of wine production In India bears testimony to the fact that wine consumption as an industry is emerging as a lucrative business opportunity. Currently, only places that cater to the wine appetite of the populace are select restaurants, pubs and nightclubs. A niche for a place exclusively for wines exists and that is yet to be filled for a high-volume, upscale, quality-driven chain of wine bars. The Barrel Room would be the first wine bar chain in the industry offering a high quality product and a better quality service in an intimate, warm and inviting atmosphere. The Barrel Room would be developing wine drinking as a life style concept where the wine is not only seen as an object of style and sophistication but also extension of day to day habits. The Barrel Room aspires to be the trendsetters and transform wine drinking the way Café Coffee Day and Barista transformed the coffee in India. The first “Barrel Room” will be located in Mumbai or Delhi depending on an initial market survey as these two cities have maximum wine consumption in the country. Our other locations will be select affluent markets that support our business model like Bangalore, Pune, Goa, Pondicherry & Hyderabad. Products/Services Offering

The Barrel Room would offer a comfortable and relaxing atmosphere and a chic experience to the customer. To whet the appetite of the wine lovers, we would offer not only imported wine from countries like France &Italy but also the Indian wines along with small entrees and appetizers like pasta, flavored cheese, deserts, mock tails and sandwiches. Classic books and classic movies from all around the world will also be on display for sale. Wine lovers would be treated to Wine chocolates and wine pastries which would...
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