Business Plan Components

Business Plan Components

Executive Summary 2 page summary of the whole business plan. Written after all components are completed.

1.0 Company Profile

1.1 Business Description 1.2 Business Address 1.3 Owners/Principals 1.4 Contact Info 1.5 Business Advisors 1.6 Vision & Mission Statements 1.7 Company Values Statement 1.8 Business Opportunity 1.9 Business History (if applicable) 1.10
Business
Goals & Objectives 1.11
SWOT
Analysis 1.12
Key
Success Factors

2.0 Marketing Plan

2.1 The Product or Service (This is section A in textbook) 2.1.1 Product or Service Description 2.1.2 Pricing strategy 2.1.3 Place/distribution strategy 2.1.4 Unique Selling Proposition 2.2 Target Markets (This is section B in textbook) 2.2.1 B2B and/or B2C 2.2.2 Primary, Secondary and Tertiary Markets 2.2.2.1 Demographics, Psychographics, Geographics and/or Business Profile 2.2.3 Size of Markets 2.3 Industry Analysis (This is section B in textbook) 2.3.1 Industry Overview 2.3.2 Industry Trends 2.3.3 Industry Lifecycle 2.4 Competitive Analysis (This is section C in textbook) 2.4.1 Direct Competitors 2.4.2 Indirect Competitors 2.4.3 Competitive Advantage 2.5 Marketing Strategy (This is section D in textbook) 2.5.1 Marketing Objectives 2.5.2 Positioning Statement 2.5.3 Advertising Strategies 2.5.4 Promotional Strategies 2.5.5 Sales strategies 2.5.6 Social media strategies 2.5.7 Marketing Calendar

3.0 Operations Plan 3.1 Location (This is section E