Business Plan

Topics: Travel agency, Travel website, American Express Pages: 44 (12710 words) Published: March 16, 2013
Business Plan Analysis Simulation: PEGASUS TRAVEL (Pegasus Travel is not technically a business plan but rather a Business Plan Analysis Simulation. The plan is based on an undergraduate project idea and a significant amount of additional research and written input from the authors. While the case contains enough depth to warrant a robust discussion on the Pegasus' strategy and future direction as a bona fide business, the real objective is to aid the students in more effectively completing their own business plans.)


Pegasus * Fasten Your Seatbelts!

A Business Plan Analysis and Simulation


Boston College Professors Michael Peters and Gregory Stoller adapted this business plan and prepared this case as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 2001, December 2003. Michael Peters & Gregory Stoller. Revised No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of the writers.

Business Plan C: Pegasus Travel



I. Introduction Pegasus 1975 Beacon Street Brookline, MA 02446 P.O. Box 1234, U.S.A. (617) Pegasus

Co-owners: Kimberly Peters J. H. Welch Christa Bentley Yoriko Nomo Sandrine Bouchet Description of Business: This Company will cater to the need of people age 55 and over who want the flexibility in traveling by groups or individually. Services will include a web site where customers can create their own customized vacation package or choose from the pre-set travel packages of the week and chat with people who are also interested in traveling with them. Customers will also be able to locate travel buddies if they have an idea of a destination, but do not have a large enough group for traveling. Financing: Initial financing required is $2,105,185, and will be received from venture capitalists and bank loans that will be paid off over 12 years. The invested money from venture capitalists and bank loans will allow Pegasus Travel, Inc. (“Pegasus”) to cover office space, office equipment and supplies, advertising, technology development, salaries and wages and utilities. This report is confidential and is the property of the co-owners listed above. It is intended only for use by the person to whom it is transmitted and any reproduction or divulgence of any of its contents without the prior written consent of the Company is prohibited.

Instructor’s Manual


Section 5: Sample Business Plans

II. Executive Summary Pegasus (“Pegasus” or “the Company”) is a niche online operator specializing in customized and package tours for the age group of 55 and over (referred to as seniors). It is based on the belief that, as an increasing number of seniors become users of the Internet, combined with an interest in traveling, they will provide a lucrative market for Pegasus. The Company provides the option for flexibility in its tours, allowing the consumer to decide on length of stay, budget, destination and so forth. Apart from the customized tours, tour packages will also be sold. Through its web site, seniors are able to gain insight into tours they might be interested in as well as chat with other similarly oriented people. The comprehensive web site provides links to relevant sites, free e-mail addresses and a sense of community. Pegasus will align itself with a well-known travel agency, Carlson Wagonlit Travel. Its reputable name will give Pegasus’ customers assurance and trust. The Company can also take advantage of Carlson’s expertise and operations in many parts of the world. Pegasus believes that now is the right time to be entering the travel industry. Currently, travel is the largest sector of e-commerce, accounting for 32% of total sales. Half of these...
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