Global and Domestic Marketing Decisions for Toyota

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  • Topic: Marketing, Advertising, Distribution
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  • Published : March 4, 2013
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Final Marketing Plan

Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. Add the following information to your paper

         Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. Lydia

         Develop an initial sales promotion schedule. Lydia

         Create an advertising plan.

         Identify public relations opportunities for the product or service.

         Analyze the effect of channel management decisions on the marketing of your selected product or service.

         Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

         Develop a budget for your plan. This should include a sales forecast (explain how you determined this number) and how much you will spend for each of the 4P tactics. Provide details of each of these tactics where necessary. For example, if promotion will include coupons, media advertising, events, etc., include the budget for each of these items. Be sure you justify the expense with research to support both the reason the expenditure is necessary and why the number you are providing is accurate.

* Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan JEANNIE

* Introduction, Conclusion Compile JEANNIE

* Edit & Submit Paper

Prepare a 15- to 20-minute presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper. * Edit & submit PPT (JEANNIE)

Your PPT should include speaker notes. Keep in mind that the speaker notes should not be...
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