Business Plan
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Business Plan
TMGT601
Huang Huang
20137166
Table of Contents
Executive Summary 3
Business Environment 3 Vision, Mission and goals 3 Products and services 3 Business, organization and finance structures 3 Strength, Weaknesses, Opportunities and Threat (SWOT) analysis 3 Premises, plant and equipment 4 Information systems and telecommunications 4 Intellectual property, licenses and memberships 4 Insurances 4
Goals, milestones, strategies 5 Goals and milestones 5 Marketing 5 Sales 5 Customer management and retention 5 Pricing 5 Suitable business strategy 5
Business Competition 6 The industry 6 Target market 6 Market Competition 6 Influence of Five Forces 6
Financial forecasts 7 Set up costs 7 Profit and loss forecast 7 Cash flow forecast 8 Balance sheet forecast 9 Break-even analysis 9
Reference: 9
Executive Summary
As housing industry in Sydney is still strong, nursery products are still demanded in the market despite its maturity. More and more people now have realized the importance of plants in our daily life, especially for those who live in apartment or limited space or those who work in office buildings.
Colorful Days Nursery aims to provide people living in suburbs near CBD Sydney with quality plants at a comparably low price to meet different customers’ needs. Firstly in order to gain reputation and market share, we will mainly sell indoor plants with caring customer service. We value customers’ shopping experience. In addition to provision of professional advice, we will open a café to enhance their visit to our place. And we will also hold classes regarding nursery and gardening knowledge.
At the first stage, we may not be profitable due to segmented targeting market and limited numbers of products. But gradually with the accumulated reputation among customers and good relationship with suppliers, we are sure
Business Plan
TMGT601
Huang Huang
20137166
Table of Contents
Executive Summary 3
Business Environment 3 Vision, Mission and goals 3 Products and services 3 Business, organization and finance structures 3 Strength, Weaknesses, Opportunities and Threat (SWOT) analysis 3 Premises, plant and equipment 4 Information systems and telecommunications 4 Intellectual property, licenses and memberships 4 Insurances 4
Goals, milestones, strategies 5 Goals and milestones 5 Marketing 5 Sales 5 Customer management and retention 5 Pricing 5 Suitable business strategy 5
Business Competition 6 The industry 6 Target market 6 Market Competition 6 Influence of Five Forces 6
Financial forecasts 7 Set up costs 7 Profit and loss forecast 7 Cash flow forecast 8 Balance sheet forecast 9 Break-even analysis 9
Reference: 9
Executive Summary
As housing industry in Sydney is still strong, nursery products are still demanded in the market despite its maturity. More and more people now have realized the importance of plants in our daily life, especially for those who live in apartment or limited space or those who work in office buildings.
Colorful Days Nursery aims to provide people living in suburbs near CBD Sydney with quality plants at a comparably low price to meet different customers’ needs. Firstly in order to gain reputation and market share, we will mainly sell indoor plants with caring customer service. We value customers’ shopping experience. In addition to provision of professional advice, we will open a café to enhance their visit to our place. And we will also hold classes regarding nursery and gardening knowledge.
At the first stage, we may not be profitable due to segmented targeting market and limited numbers of products. But gradually with the accumulated reputation among customers and good relationship with suppliers, we are sure