BUS 402 Strategic Management and Business Policy
April 16, 2012
The Starbucks mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.(Starbucks.com) How true does Starbuck stay to their mission? By performing a SWOT analysis, we can determine it strengths, weaknesses, opportunities, and threats in order to see how well Starbucks adheres to their mission. Strengths * Starbucks is the leading retailer and roaster for brand specialty coffee in the world. * Strong brand image with the motto ‘The Starbucks Experience’. * Starbucks is a global organization with more than 16.000 retails in 48 countries in the entire world. * One of the strongest franchises in the world with more than 6500 licenses shops in the world. * Starbucks is known for providing superior products and services. Starbucks offered both functional and emotional benefits. * Starbucks is number 7 on Fortune Magazine's "100 Best Companies to Work For" for 2008. Have loyal customers in all of Starbucks’ existing countries. * High quality control in all Starbucks’ retails. * Have a consistent high quality of service. * Sophisticated atmosphere typical of the Italian Coffee houses, music, interior design and artwork. * Outlets positioned in high street locations, malls, within other businesses areas like offices building. * Wi-Fi Internet service in all of Starbucks retails. * Fast coffee serving. * The process of preparing the product does not need highly sophisticated technology. * Have a lot of flavors variation. * Limited number of strong competitors. * High market share and market growth. * Always aim to help support environment, ex: by using recyclable tissue. * Always treat the employees as a partner not just as employees. * Welcome all questions, comments and feedback where customers could send it by email, sms or just inform it in Starbucks retails....