Abstract- In this paper I will be presenting a outline plan for my project on Bunge Limited Co. identifying the organization goal, giving a historical overview about the company and its transformation from a small company leading the business locally to a global company in the market, explaining the strategy adopted by the company management showing the areas of strength and weakness in the strategy, decentralization culture challenges. Looking to company operations and product divisions and how it generated new business opportunities by product development. The sections in the project will be as the following
Bunge Limited is successful example for the transformation of companies to globalization as the management had used a mix of strategies to move the company to another level to be in the global market in which the sequence of it had shown positive results, also product development played a major role in their business. Bunge focus on their core business and trading-off non core business and focusing on the goal to be the best integrated agribusiness and food company in the world. •
Historical overview for Bunge Limited
Bunge is one of the large global companies specializing in agribusiness (grain origination, oilseed processing and international marketing) and fertilizers . Bunge was founded in 1818 by Johann Peter Bunge a German merchant who mainly focused on being closer to the supplier’s side in the provision of grain for over 150 years starting in Amsterdam, Holland moving to Antwerp, Argentina and finally Brazil. In 1980 Bunge had a diversified business in textiles, banking, insurance, paint, chemical, cement and real estate. In 1990 the company faced financial problems and a fundamental review of the group strategy came with conclusion to refocus on their core business again. •
The goal for Bunge was to become the best integrated agribusiness and food company in the world, in which they needed to make changes in...
Please join StudyMode to read the full document