British Petroleum Oil Spill Disaster: Crisis Communication Analysis
Crisis Communication Analysis
British Petroleum
Gulf Of Mexico 2010
Biggest Oil Spill
in History
Jennifer Fuenzalida
Jorge Luis Torres
Ignacio Muñoz
Santiago Duque
AGENDA
Brief Facts About the Biggest Oil Spill in History
BP’ s Communication Strategy
Result of BP’s Communication Strategy
How Should this Crisis Have Been Managed?
Timeline BP History of Disasters
1908
UK:
British
Petroleum, is an energy company, dedicated to the production of oil and natural gas.
April 6
Texas City:
Explosion in Texas
City & a spill of 244 tons of chemical compounds 2005
2006
August
6:
Alaska
A spill of 267,000 gallons of crude oil. 2010
April
Gulf of
Mexico:
20
biggest oil spill in history Brief facts about the biggest oil spill in history 11 people and around 2600 animals die in the explosion
More than
200,000
fishermen’s families were affected. More than 4 attempts were made to shut off the flow of oil
05
5 Million barrels of oil escape every day below the surface
The spill covered
5,000 square kilometers It took about 2 months to shut off the oil (July
16)
Shares of the company fell by 55%
AGENDA
Brief Facts about the Biggest Oil Spill in History
BP’ s Communication Strategy
Result of the BP’s Communication Strategy
How Should this Crisis Have Been Managed?
BP Communication Strategy
Management
How did the managers do it?
How did BP use Social Media?
BP Communication Strategy
Management
Responsibility
Tony Hayward:
“BP assumes full responsibility for the spill”
April 30, 2010
Compensation
BP Realeased Earning
Report:
Oil Spill was briefly mentioned. April 27, 2010
Doug Suttles:
Tony Hayward in a Today
“Will be down to a relative
Show:
trickle in few days” (One
“It was not our accident” week after the oil was
May 02, 2010 flowing at a rate of 10–
Tony Hayward:
35K barrels/day)
Jun 2010
“The effects of the spill
Tony
Hayward: would be very modest
“There is no one who wants compared to the entire this thing to be over ocean” than me, I would like
British Petroleum
Gulf Of Mexico 2010
Biggest Oil Spill
in History
Jennifer Fuenzalida
Jorge Luis Torres
Ignacio Muñoz
Santiago Duque
AGENDA
Brief Facts About the Biggest Oil Spill in History
BP’ s Communication Strategy
Result of BP’s Communication Strategy
How Should this Crisis Have Been Managed?
Timeline BP History of Disasters
1908
UK:
British
Petroleum, is an energy company, dedicated to the production of oil and natural gas.
April 6
Texas City:
Explosion in Texas
City & a spill of 244 tons of chemical compounds 2005
2006
August
6:
Alaska
A spill of 267,000 gallons of crude oil. 2010
April
Gulf of
Mexico:
20
biggest oil spill in history Brief facts about the biggest oil spill in history 11 people and around 2600 animals die in the explosion
More than
200,000
fishermen’s families were affected. More than 4 attempts were made to shut off the flow of oil
05
5 Million barrels of oil escape every day below the surface
The spill covered
5,000 square kilometers It took about 2 months to shut off the oil (July
16)
Shares of the company fell by 55%
AGENDA
Brief Facts about the Biggest Oil Spill in History
BP’ s Communication Strategy
Result of the BP’s Communication Strategy
How Should this Crisis Have Been Managed?
BP Communication Strategy
Management
How did the managers do it?
How did BP use Social Media?
BP Communication Strategy
Management
Responsibility
Tony Hayward:
“BP assumes full responsibility for the spill”
April 30, 2010
Compensation
BP Realeased Earning
Report:
Oil Spill was briefly mentioned. April 27, 2010
Doug Suttles:
Tony Hayward in a Today
“Will be down to a relative
Show:
trickle in few days” (One
“It was not our accident” week after the oil was
May 02, 2010 flowing at a rate of 10–
Tony Hayward:
35K barrels/day)
Jun 2010
“The effects of the spill
Tony
Hayward: would be very modest
“There is no one who wants compared to the entire this thing to be over ocean” than me, I would like