BA 2196 Section 14/Emil Steiner
British Petroleum’s public image was damaged immensely by the Deepwater Horizon oil spill and its poor public relations management during the weeks that followed. BP created the “Gulf of Mexico Restoration” website to inform the public about its efforts in cleaning up the spill and to help restore public trust in the company again. BP’s “Gulf of Mexico Restoration” website uses these three strategies to try to repair its reputation: a section highlighting technological advancements for safer drilling, colorful graphics of bolded statistics that state the amount of money BP has spent on various efforts, and a collection of videos that explain what BP has done to repair the Gulf of Mexico and the states affected.
BP dedicated a portion of its restoration website to highlight technological advancements it has implemented for safer oil drilling, in hope of restoring public trust in the company. This portion of the website, titled “Safer drilling”, explains what went wrong during the oil spill and the lessons BP has learned from the spill. One of the documents provided goes in-depth into the analysis of all the problems that occurred during the spill. An easy to understand graphic explains the eight different well integrity issues that caused the spill, and then explains how BP has changed its standard operations in response to these failings. The rest of document is broken into sub-sections that relate to each of these issues. For example, a section on oil spill containment is presented, which outlines the mobile “BP Global Deepwater Well Cap and Tooling Package” that BP created encase of other oil spill. The package can be deployed anywhere in the world within hours and provides all the necessary tools for capping a deep-water oil rig, and cleaning any oil spilled. This section of the website was created because it is essential in restoring public faith in the company’s ability to operate its daily...
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