Brick and Mortat vs. Online Shopping

Topics: Online shopping, Electronic commerce, Retailing Pages: 3 (972 words) Published: January 12, 2013
Brick and Mortar vs. Online Shopping
Everyone has to shop one day for something. Individuals have the option to shop in the store or online, but it will depend on the person’s to how he/ she would like to purchase products.

Article One from CNN I Report by More Life March 2009 Bricks and Mortar vs. Online Shopping Article Two from Ezine Article by Gary Palmer 2012 Comparing Online to Brick and Mortar Shopping

There are times that a person is unable to physically go to a store to buy items. The convenience of shopping at home benefits both the consumer and the company. The company would not suffer in profit, if a customer is unable to leave home or is stuck at work. Providing customers with the option online keeps the customer shopping and the stores profiting. Provide customers with easy payment options online and at a brick-and-mortar, shop offers shoppers the flexibility to shop. No matter if you shop from home or in the store, you have the option of a using credit, debit cards, or a check for payment. There are not many people who carry cash, so having this option is a great convenience. Convenience and flexibility in shopping is the key to a happy customer. Now days, individuals can purchase medicine and food online. There are many mail-order pharmacies that will fill and re-fill prescriptions and mail to the patient’s home. Surprisingly, there are online grocery stores, such as Peapod and Swans, where shoppers can choose their items online and have their groceries shipped to the house. Most grocers will charge a fee to delivery, but this is another convenience. The problem with this is that the company may lose out on the extra profit made, because an actual shopper in the store will browse the store and pick up extra items. Brick-and-Mortar shopping allows consumers to feel, touch, and try on items before purchasing. According to the article by CNN “I Report”, mentions how the shopping has shifted from shopping for cars online. The...
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