Online vs Brick and Mortar Shopping

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Online Shopping versus Brick-and Mortar Shopping

By: Cheridy Burleson
Course: COM/155
Date: February 22, 2013
Instructor: Vince Colvin

Shopping is something consumers do regularly, but over the years a new way of shopping has become available that may change how they shop. Consumers should know the benefits of online shopping and brick-and –mortar shopping. If they take the time to know the differences and similarities it may save them some hassle of figuring out which way to shop. There are many differences and similarities between online and brick-and-mortar shopping, but the variety of choices, convenience, and price ultimately make up the consumers mind.

The convenience of shopping has to fit the consumer’s lifestyle. Online shopping may be more convenient for some people that have a very busy lifestyle. Online stores are always open so shopping can be done any time. To shop online it is as easy as sitting down on the couch and opening the computer or to use a cell phone to make purchases. If the crowds of the traditional stores are too much to handle, it may be more of a...
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