Alissa Quart’s novel should have had a warning label on the front stating, “Would you like to know what’s really going on around you or just keep living your life.” While reading this novel I felt like I was being led by Morpheus, showing me the world after ingesting the red pill. Quart explaining the different pressures that society forces on young teens was very eye opening. Quart sparked a lot of childhood memories when explaining brand identification and the pressures peers put on each other. One memory that really sticks out is walking through the mall with my mom and buying clothes for the start of seventh grade. I insisted on only going to Abercrombie and telling her that I wasn’t shopping at Old Navy or Gap any more. Looking back made me realize how silly I was, but I understand why I felt this way. Quart explains how marketers bombarde magazines, commercials, billboards, etc with their advertisements. Back in seventh grade, Abercrombie was cool. Everyone wanted to be one of those sexy models in their ads. Quart did make me feel a little brainwashed; I didn’t choose the clothes because I liked them but only because advertisements told me too. So much of our daily lives has media exposure that its hard not to look, especially at young ages when your open to almost anything.
CINEMA OF THE IN-CROWD
This chapter was one of my favorites because going to the movies is something I’ve always enjoyed. However, I’ve never thought about how they were affecting me afterwards and the product integration that was taking place. Honestly what Quart describes really works. When you watch a movie your not thinking, “Oh this must be an advertisement,” or “There just trying to get me to buy that.” The products and the people using them are apart of the movie and its very hard to decipher all of this when all you wanted was to watch a story. It did make me a little disheartened that something I really enjoy is getting provoked by marketers but now I feel a lot more... [continues]
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