Body Image

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Mirror, mirror on the wall, who’s the prettiest and skinniest of them all? The average woman sees 400 to 600 advertisements per day, and by the time she is 17 years old, she has received over 250,000 commercial messages through the media (Body Image and Advertising). By the mid-1950s, television had become an established part of the furniture in the majority of American homes (Petley). The media has a powerful influence on teenager’s body image through print, electronic, and television advertisements. Print advertisements strongly influence body image on teenagers from the media. Advertising in teen magazines and on television typically glamorizes skinny models that do not resemble the average women (Body Image Teens and the Media). Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal (Body Image and Advertising). For example, the Mango’s Fall 2009 clothing line campaign featuring Scarlett Johansson, a famous Hollywood actress. She is selling the clothes by modeling the Spanish retailer's exclusive clothing line while showing off her body using the technique of transfer/fantasy and testimonial. This ad should be effective because Scarlett Johansson is beautiful and many teenagers would hope to look like her by buying Mango clothes. Also, electronic advertisements influence teenager’s body image in the media. On the one hand, women who are insecure about their bodies are more likely to buy beauty products, new clothes, and diet aids (Beauty and Body Image in the Media). It is estimated that the diet industry alone is worth anywhere between 40 to 100 billion (U.S.) a year selling temporary weight loss and 90 to 95% of dieters regain the lost weight (Beauty and Body Image in the Media). On the internet there was an ad for Acai Berry Actives pills, using the statistics and testimonial techniques to hopefully draw in people dissatisfied with their weight after...
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