Bmw Total Quality Management

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1. INTRODUCTION

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

The company aims to generate profitable growth and above-average returns by focusing on the premium segments of the international automobile markets. With this in mind, a wide-ranging product and market offensive was initiated in 2001, which has resulted in the BMW Group expanding its product range considerably and strengthening its worldwide market position.

The company’s brand is extremely strong and is associated with high performance, engineering excellence and innovation. Indeed, the BMW brand is often cited as one of the ‘best’ in the world, and the company continues to launch a stream of innovative products as part of its battle with German peer Mercedes to be the world’s largest luxury car maker.

2. QUALITY CONCEPT

The logistics concerns the purchase, the inventory management, the handling, the storage, the launch, the sequencing, the methods of administration of sales and lots of other...

The logistics is the activity which has for object to manage the physical flows of an organization, with the aim of giving the resources corresponding to needs.

While respecting the planned economic conditions, the degree of quality of expected department and conditions of safety.

The logistics is one of major elements of the supply chain. The supply chain includes all the functions committed in the satisfaction of a demand of the consumer: the starting point comes from orders of the approval.

From this objective, the supply chain management, the management of the global supply chain, operates tools and methods allowing to automate and to improve the supplies, by reducing stocks and delivery deadlines.

Today, the logistics is an essential sector of the economic activity and constitutes a new shape of the industrial activity and the departments.

3. WHY IS IT IMPORTANT FOR THE COMPANY?

Logistics is of essential importance not only for stable production, but also for efficient transportation throughout the network - between customers, dealers, suppliers, and plants around the world. This is made possible through the "Customer-oriented sales and production process" (COSP). This ensures that customers can change their orders even shortly before their vehicles go into production without affecting the delivery deadline.

Logistics is important for all stakeholders of the company because it influences its activity. That is, in most companies, cross function regarding all services and can bind as efficiently as possible. Logistics is a tool of competitiveness that aims to improve the coordination of the company's services and mobilize for a common goal: customer satisfaction. In some sectors, logistics can be a competitive advantage.

The objective of the logistics company has both short-term (daily optimization of physical flows) and the medium to long term (implementation of action plans to optimize the parameters of production and storage)

The goal of Information Logistics is to deliver the right product, consisting of the right information element, in the right format, at the right place at the right time for the right people at the right price and all this customer demand driven. If this goal is achieved, knowledge workers are best equipped with information for the task at hand for improved interaction with its customers and machines are enabled to respond automatically to meaningful information. This is a project of quality concept to have the best possible product.

A system of continuous improvement such as Total Quality Management can help a logistics company achieve its goals. The continuous improvement...
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