Bmw Statigies in India

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  • Topic: BMW, BMW vehicles, History of BMW
  • Pages : 54 (18932 words )
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  • Published : May 10, 2013
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WIntroduction
BMW Group manufactures products under three brands: BMW, MINI and Rolls-Royce Motor Cars. As a worldwide organisation, BMW Group has a long and established heritage of manufacturing premium products. This section offers an overview of the Company. BMW Group headquarters is located in Munich at D-80778, Munich, Germany . In 1973, the Viennese architect Karl Schwanzer revealed his design for BMW Group's head office the 'Four-Cylinder'. The building located next to Munich's Olympic Park, is considered an architectural masterpiece. The corporate logo of BMW

The famous white and blue symbol of BMW stems from the company's origins as aeroplane engine manufacturers. Many aircraft were painted in regional colours and those of the Bavarian Luftwaffe were the Bayern white and blue. It is said that the pilot's view through the propeller was one of white and blue alternating segments.

Through the years this image has become stylised into solid quarters of blue and white to declare the identity of today's BMW cars and motorcycles. Since the end of the 1970s BMW has worked to create a standardised international image in terms of statement and presentation so that today whenever people encounter the company's symbols they recognise BMW. Bayerische Motoren Werke AG  pronunciation (help·info) (English: Bavarian Motor Works), commonly known as BMW, is a German automobile, motorcycle and engine manufacturing company founded in 1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best selling luxury automakers in the world. The BMW Group strategy?

At the end of September 2007, BMW Group took on a new strategic direction. Up to the year 2020, BMW Group intends to strengthen its position within the global motor vehicle market by increasing sales to more than two million automobiles per year. In addition to striving to grow its existing business, the BMW Group will develop new and profitable areas of activity. At the same time, the BMW Group will invest in future technologies, new vehicle concepts and pioneering drive systems. The new strategy has been given the name Number ONE, standing for 'New Opportunities' and 'New Efficiency'. This means making the best use of new opportunities and becoming more efficient in order to ensure BMW Group's lead over competitors and to actively shape the company's future. BMW Group's worldwide mission statement is:

"The mission statement up to the year 2020 is clearly defined: the BMW Group is the world's leading provider of premium products and premium services for individual mobility."

There are seven BMW Group sites in the UK:
* UK Distribution Centre, Thorne, Lincolnshire
* BMW (UK) Ltd, Bracknell, Berkshire
* BMW Financial Services (GB) Limited, Hook, Hampshire
* Rolls-Royce Motor Cars, Goodwood, West Sussex
* BMW Plant Hams Hall, near Birmingham
* BMW Group Plant Oxford, Oxford
* BMW Group Plant Swindon, Swindon
* What are BMW Group brands?
* BMW Group manufactures automobiles and motorcycles worldwide to premium standards and outstanding quality for all its brands. BMW Group is committed to the very highest in quality for everything it is involved with. *

BMW
The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. * MINI
The MINI brand wins hearts and turns heads. MINI is refreshingly different: extroverted, spontaneous and in every respect something out of the ordinary. Ideal for a society that was young, unconventional and ready for change, the MINI Classic became a cult vehicle in the sixties and...
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