Behavioral Observations of Number of Items Bought in Chain Stores by Consumers According to Their Sex

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Students:
Egor Karpunin, 5006119
Dominika Majcher, 5028142

Behavioral observations of
Number of items bought in chain stores by consumers according to their sex

Assignment for the course “Consumer Behaviour”

Introduction
The general purpose of our study was to define, which part of the observed buyers (male or female) tends to buy more than 1 item. According to our assumptions, women buy more items than men. This could be a result of the women’s shopping nature. Usually women going to some shopping mall to buy, for example, the presents for Christmas (or even just doing shopping for themselves) for their relatives do not set a specific goal before actually go shopping. They just find some time and then decide to visit some shop. Then being already in the shop they choose to buy anything that seems attractive or could be somehow useful for those whom they buy the present. So this so-called „shopping strategy” means that at the same time they can like a lot of things and buy not only one (for their husband or sun) but also for their friends, colleagues etc. They can also like some additional things like jewellery for the dress that they have just decided to buy. We can’t say the same about men’s shopping. Everybody tend to think that men do not like shopping. But actually when there are some who likes it or they just have to do it to make their couple (or kid, grandmother, colleague) fell “real” Christmas (etc.) they go to the shop with an already defined objective. As a rule it means that they had already thought through the present itself in advance and now they just want to go to specific shop and buy one. But they also can buy several items in one shop. All in all we are going to confirm or reject our assumption.

| Male Customers| Female Customers| |
1 Item| 24| 10| 34|
2 or more Items| 12| 34| 46|
| 36| 44| 80|

Procedure
Our observation was made on Friday, December 7th, 2012, between 3 o'clock and 6 o’clock in the...
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