Essay On American Culture

In American culture today, shopping can be taken for granted. How we shop, why we shop, where we shop, what type of shopper we are, and what makes the consumer shop is a way to identify each other. This is a growing list of things to take for granted in American Culture. Americans look at advertising, trends and storewide deals which keeps the shopper interested, whether we shop in the stores or online. Shoppers are composed of a variety of people. There are many types of shoppers which all fall within this culture. Americans have different necessities that are common in life, such as clothes and shoes. Shopping has been around for years and is known as a pastime. The consumers will always enjoy shopping as a favorite pastime, and shopping will continue to be a very important part of Americans
The average human enjoys shopping. A team of researchers from Stanford, Massachusetts Institute of Technology, and Carnegie Mellon University completed a study to find why humans enjoy shopping. FMRI technology was used; fMRI technology is a functional MRI used to measure brain activity derived from blood flow. This method was used to show the study of why humans have the desire to buy certain items and what occurs in their brain. According to their observations, when the person saw something they desired, the nucleus within the brain would light up. The more the person wanted the item, the more their brain would light up. They also showed when a person looked at the price of the item, it changed things around. The brain was then faced with how much the person wanted the item, to how much the item cost. The study was to prove that happiness when shopping is brought from the realization of how much the shopper wants the item. A similar study that shows how the brain is triggered is by subliminal advertising. In the book Brainwashed: The Seductive Appeal of Mindless Neuroscience by Scott