Why Should We Buy
WHY WE BUY: THE PSYCHOLOGY OF SPENDING
Why We Buy
Tab le of Contents
America – Spenders, Inc. Resource Management Who’s Pushing Your Buttons? Your Money Personality Spend on Saving Control Spending Know Yourself Appendix A – How Do You Manage Your Money? Appendix B – Instead of Shopping…
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Why We Buy AMERICA – SPENDERS, INC.
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hy we buy is a difficult question to answer. But, we have to start somewhere. Spending behavior is complex and many of us have never considered why we spend money the way we do. Once we have some of the basic tools to evaluate our spending, we can make more informed decisions about whether to spend or whether to save.
AMERICA – SPENDERS, INC.
Let’s face it. We love to buy things here in America. And, as Americans, if we are going to do something, we go all the way. To our credit, we have the numbers to show that we have done real well in the buying game. Just take a look: …show more content…
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Kids as young as 18 months recognize product logos Kids watch an average of 40,000 TV commercials a year There are over 15,000,000 shopaholics in the United States According to a 2002 Stanford University study, there are an estimated 60 million Americans addicted to shopping Americans have one of the lowest savings rates among industrialized nations Americans rack up over $2 trillion in credit card debt per year
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Americans spend an average of 146 hours a year searching for things to buy, according to the Bureau of Labor Statistics A survey of 700 Money readers found that more than half had, in the previous six months, made a major purchase they regretted Two-thirds of all buys are unplanned according to marketing expert and author of Call of the Mall, Paco Underhill When we buy gifts for ourselves, we tend to spend more than we would if we were buying for someone else
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Why We Buy
Tab le of Contents
America – Spenders, Inc. Resource Management Who’s Pushing Your Buttons? Your Money Personality Spend on Saving Control Spending Know Yourself Appendix A – How Do You Manage Your Money? Appendix B – Instead of Shopping…
1 2 3 5 6 7 8 10 12
1
Why We Buy AMERICA – SPENDERS, INC.
W
hy we buy is a difficult question to answer. But, we have to start somewhere. Spending behavior is complex and many of us have never considered why we spend money the way we do. Once we have some of the basic tools to evaluate our spending, we can make more informed decisions about whether to spend or whether to save.
AMERICA – SPENDERS, INC.
Let’s face it. We love to buy things here in America. And, as Americans, if we are going to do something, we go all the way. To our credit, we have the numbers to show that we have done real well in the buying game. Just take a look: …show more content…
➤ ➤
Kids as young as 18 months recognize product logos Kids watch an average of 40,000 TV commercials a year There are over 15,000,000 shopaholics in the United States According to a 2002 Stanford University study, there are an estimated 60 million Americans addicted to shopping Americans have one of the lowest savings rates among industrialized nations Americans rack up over $2 trillion in credit card debt per year
➤
Americans spend an average of 146 hours a year searching for things to buy, according to the Bureau of Labor Statistics A survey of 700 Money readers found that more than half had, in the previous six months, made a major purchase they regretted Two-thirds of all buys are unplanned according to marketing expert and author of Call of the Mall, Paco Underhill When we buy gifts for ourselves, we tend to spend more than we would if we were buying for someone else
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