Unit Number and Title Start Date Assignment Due Date Assessor Name
5. BUSINESS DECISION MAKING 16/04/2013 06/05/2013 Ms Lynette Hatley
Assignment No Assignment Title Assignment Brief
Be able to use a variety of sources for the collection of data, both primary and secondary In this assignment students will (1) prepare a plan for the collection of primary and secondary data for a business problem of their choice; describe and justify the survey methodology and sampling frame used; (3) develop a questionnaire and justify its design for the business problem
Assignment Task / Description: Read the Scenario and then answer these questions: SCENARIO The Organization: You are required to choose an organization at your own choice. The organization could be a business entity operating in any industry such as manufacturing, tourism, hospitality, education and training,services, retail, wholesale, import-export, banking, media, food and beverage (F&B), electronic, information technology, fast moving consumer goods (FMCG), automobile, petrochemical, construction, garment, fashion, small and medium enterprises (SMEs). Assume that you are working as Market Research Manager, reporting to Director of Marketing Department in the organization you have chosen. Objective: You are assigned to prepare a market research report for the Director of Marketing. The objective of the report is to give details of a marketing research survey on customer awareness, perception and opinions on the company’s products and services.
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1. Prepare a plan for the collection of primary and secondary data for a given business problem (LO1 : Assessment criteria 1.1 ) 2. Describe and justify the survey methodology and sampling frame used (LO1 : Assessment criteria 1.2 ) 3. Develop a questionnaire and justify its design for the particular business problem that you have chosen (LO1 : Assessment criteria 1.3 )
Outcomes achieved in...