There are many levels and moving parts in communication. We rely on both verbal and non-verbal forms of communication in order to send, receive, translate and respond to each other (Cheesebro, O’Connor, Rios, 2010). The spoken or written word only comprises of about 7% of our communication with each other. The other 93% is made up of voice quality and non-verbal communication (Heathfield, 2011). Non-verbal communication or demonstrative communication comes in many forms. It includes body language, facial expressions, eye contact, posture, touch and tone of language. Typically, the demonstrative forms of communication help to reinforce the spoken or written communication. Often, the message that is unspoken is louder than the words that escape the mouth. For example, a manager presents to an employee a new roadmap for product development. The employee is sitting in front of the manager with their arms crossed, looking at the table and slumped in the seat. The manager asks the employee what their thoughts are on the new roadmap and the employee responds with “I think this is a great plan and I’m excited to start working on it”. The words that are spoken here contradict the body language and eye contact. The message that can be received can be translated into the employee being less than happy about their new workload but their words are saying something different. This puts a negative impact on the manager who is the receiver of the message. Demonstrative communication can also positively enforce verbal communication. “Non verbal communication entails communicating by sending and receiving wordless messages. They usually reinforce verbal communication, though it can also stand alone and convey messages on its own (Nayab, 2011). It is through demonstrative communication that we can enforce what we are trying to say. Everything from the firm handshake at the beginning of an interview in a business setting to the hug at an emotional...
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