Audience Analysis in Business Communication

Topics: Communication, Writing, Message Pages: 3 (911 words) Published: June 26, 2011
Audience Analysis In Business Communication

Com 285

2 May 2011

Audience Analysis In Business Communication

Quarterly Sales Analysis, 2011. In preparation to share year-to date-sales figures for your corporation will be released tomorrow morning at 10 Is EST. Your organization has decided that the sales figures will be shared internally via the intranet and email with our managers and sales personnel, and externally to customers. To ensure that the message is effectively disseminated, printed mailings and email can be used as preferred tools. The Internet provides an opportunity to communicate on a widespread platform. Integrating social media in the communication process affords instant interface with customers and employees. You can also generate a limited amount of printed mailings of the analysis, which can satisfy individuals who prefer reading in-print media. Sharing information in email format satisfies your more tech-savvy audience. The email and printed documents can be released from your senior leadership so that your audience feels it is being shared from the most senior levels of the organization. If there is a need to scale back the distribution list, you can update prior to release.

Establishing a solid communication plan established ahead of time will reduce redundancy. A communication plan is a document that describes the methods for gathering, distributing, and storing various types of information; provides a production schedule showing when each type of information will be produced; details methods for accessing information between scheduled communications; and incorporates procedures for updating and refining the communication plan. Generally, a part of the overall project plan. With the advancement of technology, you can seamlessly communicate across the organization within minutes with an effective communication plan.

Reaching our audience. Creating communication that reaches across different platforms...
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