Audience-Focused Communication Matrix

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Associate Level Material
Appendix B

Audience-Focused Communication Matrix

Use the matrix to complete the information. Write 3-4 sentences for each item.

• What are some audience characteristics you need to consider? • What communication channels would be appropriate and why? • What would you do to ensure your message is effective? • What are some considerations you must keep in mind given the diversity of the audience?

|Audience-Focused Communication | |Audience |Audience Characteristics |Channels of Communication |Strategies to Ensure Effective |Audience Diversity Considerations | | | | |Messages | | |Managers |Managers would need to understand how |Be able to speak clearly and |Making sure the image of  | | | |information is being presented to the |formal when it comes to verbal |the company is being |The diversity of the group will prevent me | | |employees and whether  they understand |communication. Being briefed |portrayed correctly. Have a |from sharing information about the company | | |the information or technology. |before meetings so that things |positive outlook and ideas |that may be well-known internally that would| | |Information should be presented so that|are cleared and mistakes corrected. |to expand the sales and |give the company a poor image. Being the | | |it benefits the company. It should be | |profit of the company. |audience is diverse I would not want to | | |inspiring | |Being able to build the |disclose specific figures relating to cost | | | | |company. Have the |and mark-up of goods. I would want to stress| | | | |information well organize |the enthusiasm the company shares in | | | | |and be well prepared |providing the best products for the | | | | | |consumers. The diversity of the audience | | | | | |requires a professional tone and manner. | | | | | |I would take special interest in addressing | | | | | |consumers concerns or questions as well as | | | | | |the...
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