Athlete's Warehouse Strengths

The case study for this paper is Athlete’s Warehouse. The SWOT analysis tool, an abbreviation for strengths, weakness, opportunities and threat will be utilized to collect information, identify internal attributes as well as the external factors. Three examples for each factors will be provided, in addition, a brief overall evaluation of the company.

Let us begin with an internal appraisal, strength and weaknesses, SO of SWOT. The first strength of Athlete’s Warehouse is their experience in athletics and running. Colin’s strong background in education, having a PhD in Physical Education, teaching physical education and holding an executive position for an athletic organization makes it evident that experience is their primary strength. “The
Athlete’s Warehouse have great opportunities in firstly, attract target age group. Statistics have shown that they can capture their target market on both their desired location. Second, is to provide knowledgeable customer service. Their extensive knowledge of the products, in addition of great customer service can secure a strong following by word of mouth. Third, customer looking for quality products. On top of providing excellent customer service, primarily selling quality products is the company’s opportunity for a niche market. As for threats, the first and main threat is clearly the local competition, multiple competition at that. Second, is dated technology. Athlete Warehouse inability to commit and comply with current check methods such as capable COD machines will disconnect them with big brands. Without big brands partnership, customer will go to alternate stores that offers signature products. Third and very seriously threat is their low financial funding. Ed’s retirement funds should be enough to start a business, although, their inability to commit full-time will require them to hire additional help and with the newer more expensive location, budget and sufficient long term funding is