Strength 1. Innovation: * “Track check bags” 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition | Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer can’t found the delta representative in the airport. * Lack of online presence * In some aircrafts the seats are uncomfortable and narrow | Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies and the web | Threats * Competition * Economic slowdown and crises * External changes * Lower cost competitors * Price wars and revolution * Oil Price growth * Terrorism|
* Delta earned the top 5 in the rank of most innovative airline * “Track checking bag” new service launched by Delta to allow customer to track their luggage in real-time. Also they can do it via their smartphone using the bag tag number. * On board the plan delta offers the full-lie bed in the business Elite. Also it plans to offer to the flat bed seat to the entire international fleet. * Gogo’s internet service is equipped in all the aircrafts * In 18 airports Delta installed the “wireless power-pad”
2. Market share leadership:
* Delta ranks the first place in the airline domestic market share with 16% * Due to its strong financial strategy Delta was the only airline company which wasn’t affect by the event of September 2001 3. Strong management team:
* More than 80,646 employees work in Delta
* by providing entertainment in the plan and being helpful with travelers * Through its leadership Mike (the executive vice president of Human resource an labor Relation) established an entire culture in the company. So employees worked as a team not individually, which lead...