Westjet Swot Analysis
WestJet Case Study
WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.
WestJet SWOT Analysis
Strengths:
WestJet has recently admired as one of the best Canadian airlines, and our analysis shows much strength than weaknesses. WestJet’s main goal is hidden in the basics, having the lowest airfare costs in Canada gives them an automatic advantage among customers. Today, company could be proud with intensively growing fleet of planes with more fuel efficient technology.Other strength could be development of the online community providing flyers with user friendly company website, and vacation planning site called WestJet Vacations. Also, WestJet is well-known for its customer service that aimed on maximizing its strengths with funny ideas and board crew. The airline has gained a significant customer satisfaction because of its ability to provide nonstop domestic flights, which helps its customer make a hassle free journey. WestJet can easily beat competitors in field of customers attraction, company that boards its customers according to socks or shoes color, or even allows free flies for people with name “Love” or “Heart” on Valentine’s Day.Better seat utilization with the smaller aircrafts with 100 seats can provide high-occupancy and could be more profitable compared to 737s Boeing aircrafts with 140 to 160 seats. Regarding to
WestJet is a Canadian low-cost carrier, which was founded in 1996 and headquartered in Calgary, Alberta. WestJet is Canada’s second largest airline with high per cent of the domestic market. It provides scheduled and charter air service to 86 destinations in Canada, the United States, Mexico, the Caribbean and Central America. WestJet operates an average of 425 flights and carrying over 45,000 passengers per day. In 2012, WestJet carried 17,453,352 passengers, making it the ninth-largest airline in North America by passengers carried.One of WestJet’s main values is to be positive, passionate and entertaining in everything they do which make them different from any different airlines.
WestJet SWOT Analysis
Strengths:
WestJet has recently admired as one of the best Canadian airlines, and our analysis shows much strength than weaknesses. WestJet’s main goal is hidden in the basics, having the lowest airfare costs in Canada gives them an automatic advantage among customers. Today, company could be proud with intensively growing fleet of planes with more fuel efficient technology.Other strength could be development of the online community providing flyers with user friendly company website, and vacation planning site called WestJet Vacations. Also, WestJet is well-known for its customer service that aimed on maximizing its strengths with funny ideas and board crew. The airline has gained a significant customer satisfaction because of its ability to provide nonstop domestic flights, which helps its customer make a hassle free journey. WestJet can easily beat competitors in field of customers attraction, company that boards its customers according to socks or shoes color, or even allows free flies for people with name “Love” or “Heart” on Valentine’s Day.Better seat utilization with the smaller aircrafts with 100 seats can provide high-occupancy and could be more profitable compared to 737s Boeing aircrafts with 140 to 160 seats. Regarding to
Cited: Timm, Paul R. Customer Service: Career Success Through Customer Loyalty.Fifth Edition. Prentice Hall: Pearson Edu., 2011. Print. http://www.straight.com/blogra/cant-afford-first-class-westjet-set-offer-premium-economy-seating “WestJet reports record full-year earnings per share of $1.78, up 68 per cent.” – 6 Feb, 2013. Web. 12 June, 2013