MGMT 479 UNDER ARMOUR Powerpoint Group
Team Developed
Strategic Audit –
Under Armour
(UA)
{
Group #3, MGMT 479C
Team Members:
WELCOME TO UNDER ARMOUR®
EVERYTHING HERE IS BUILT TO
MAKE YOU BETTER. www.underarmour.com Kokou Klu
Past Corporate Performance Indexes (2009-2010)
Strategic Posture
Mission – “To make all athletes better through passion, science, and the relentless pursuit of innovation” Objectives – Become “The athletic brand of this generation. And Next.”
Current Strategies
Decline in footwear sales by 4.5%
Increase in apparel sales by 32.3% & Accessories by 28%
Offensive tactics
Outsourcing to lower manufacturing costs
Competitive pricing.
Current Polices
Never too small to take on industry leaders
Full retail pricing, rarely discounting
Current Situation
*See note section for more details
Board of Directors
Included eight members within the timeframe of the Case period
Varied backgrounds, most serving since 2004 or earlier Top Management
Eight executives made up UA’s top management team Founder Kevin Plank was President, CEO, and
Chairman of the Board
Divided into operational departments
Very experienced in the industry
Corporate Governance
*See note section for more details
Natural Environment
Rapid growth in performance based apparel and gear globally – Difficult for original industry leaders to satisfy the sports market.
Growing population staying in shape – leading to new consumers.
External Environment
*See note section for more details
Societal Environment
Growing buyer preference for the apparel that is differentiated from the rest – current economic situation reveals consumer spending decreasing due to product selection and pricing.
External Environment cont… *See note section for more details
Corporate Structure
Internal analysis reveals UA is a strong company with an excellent product, low production cost, significant brand recognition, and room for growth.
Divisional
Strategic Audit –
Under Armour
(UA)
{
Group #3, MGMT 479C
Team Members:
WELCOME TO UNDER ARMOUR®
EVERYTHING HERE IS BUILT TO
MAKE YOU BETTER. www.underarmour.com Kokou Klu
Past Corporate Performance Indexes (2009-2010)
Strategic Posture
Mission – “To make all athletes better through passion, science, and the relentless pursuit of innovation” Objectives – Become “The athletic brand of this generation. And Next.”
Current Strategies
Decline in footwear sales by 4.5%
Increase in apparel sales by 32.3% & Accessories by 28%
Offensive tactics
Outsourcing to lower manufacturing costs
Competitive pricing.
Current Polices
Never too small to take on industry leaders
Full retail pricing, rarely discounting
Current Situation
*See note section for more details
Board of Directors
Included eight members within the timeframe of the Case period
Varied backgrounds, most serving since 2004 or earlier Top Management
Eight executives made up UA’s top management team Founder Kevin Plank was President, CEO, and
Chairman of the Board
Divided into operational departments
Very experienced in the industry
Corporate Governance
*See note section for more details
Natural Environment
Rapid growth in performance based apparel and gear globally – Difficult for original industry leaders to satisfy the sports market.
Growing population staying in shape – leading to new consumers.
External Environment
*See note section for more details
Societal Environment
Growing buyer preference for the apparel that is differentiated from the rest – current economic situation reveals consumer spending decreasing due to product selection and pricing.
External Environment cont… *See note section for more details
Corporate Structure
Internal analysis reveals UA is a strong company with an excellent product, low production cost, significant brand recognition, and room for growth.
Divisional
References: