Under Armour Case Analysis Essay
Under Armour Case Analysis
INTRODUCTION TO THE COMPANY
Under Armour is a company that started IN WHAT YEAR in the basement of former University of Maryland football player Kevin Plank, but is a now large and very well known company. Under Armour has grown to be one of the top selling brands of athletic wear and is rapidly growing.
CENTRAL STRATEGIC ISSUES
Even though it is one of the most competitive athletic wear brands in the Unites States, there are a few issues that prevent Under Armour from surpassing its competitors. Under Armour is not as geographically diverse as Adidas and Nike, which inhibits the company from a great amount of potential profit. Although competitors are currently more widespread than Under Armour is, Under Armour …show more content…
He also excelled in market development of the company. His competencies assisted greatly in the rise of the Under Armour brand. Under Armour’s competencies are their ability to produce unique fabrics and product design. Under Armour also has an extremely recognizable logo, the linked “U” and “A.” These are factors that may draw consumers to Under Armour products.
BASIC STRATEGIES
Some of the current strategies of this company are the expansion of product lines, increasing marketing for footwear and to distribute to more locations, especially internationally. These basic strategies are very important for the growth of the company. With these improvements, Under Armour has the potential to become an even stronger competitor in the athletic wear industry.
RECOMMENDATIONS/ CONCLUSION
Growth of the footwear department, expansion of international markets, and improvements to the online website could all benefit the company greatly. Under Armour could become an even stronger competitor in the sporting and athletic wear industry. With Under Armour’s plans to work on these weaknesses, the company will become even more successful than it has ever
INTRODUCTION TO THE COMPANY
Under Armour is a company that started IN WHAT YEAR in the basement of former University of Maryland football player Kevin Plank, but is a now large and very well known company. Under Armour has grown to be one of the top selling brands of athletic wear and is rapidly growing.
CENTRAL STRATEGIC ISSUES
Even though it is one of the most competitive athletic wear brands in the Unites States, there are a few issues that prevent Under Armour from surpassing its competitors. Under Armour is not as geographically diverse as Adidas and Nike, which inhibits the company from a great amount of potential profit. Although competitors are currently more widespread than Under Armour is, Under Armour …show more content…
He also excelled in market development of the company. His competencies assisted greatly in the rise of the Under Armour brand. Under Armour’s competencies are their ability to produce unique fabrics and product design. Under Armour also has an extremely recognizable logo, the linked “U” and “A.” These are factors that may draw consumers to Under Armour products.
BASIC STRATEGIES
Some of the current strategies of this company are the expansion of product lines, increasing marketing for footwear and to distribute to more locations, especially internationally. These basic strategies are very important for the growth of the company. With these improvements, Under Armour has the potential to become an even stronger competitor in the athletic wear industry.
RECOMMENDATIONS/ CONCLUSION
Growth of the footwear department, expansion of international markets, and improvements to the online website could all benefit the company greatly. Under Armour could become an even stronger competitor in the sporting and athletic wear industry. With Under Armour’s plans to work on these weaknesses, the company will become even more successful than it has ever