Under Armour: The Weaknesses Of Under Armour

Under Armour is a rising sportswear brand that is known for the innovation and performance in their products. However, there are some obstacles preventing Under Armour from reaching their full potential. This proposal plan aims to address one of Under Armour’s main weaknesses. Under Armour is currently lacking in international sales, making up less than a tenth of their total revenue (Horovitz). In order for Under Armour to grow as a brand, they need to boost their global presence. A reason why Under Amour’s internationals sales are low is because of their lack of success in soccer-related sales. It will be important for Under Armour to be successful in soccer because it is a global sport played all across the world. My proposal for Under Armour is to endorse German-American soccer star Julian Green. He plays for Bayern Munich, Germany’s top club team and the US national team. Although, he is only 19 years old, he is extremely talented and has the potential to be a superstar in the sport. He could be a marketing asset for Under Armour, helping us drive up soccer-related sales both domestically and internationally.