Compare And Contrast Nike And Under Armour

When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies. The road to becoming a legitimate competitor has been tough, specifically because of the competitive nature existing between firms in the same market. The market structure, determinants of supply and demand, and future outlook of the company can help us see the state and performance of Under Armour. Under Armour’s market is an example of a monopolistic competition, meaning they have aspects of a perfect competition market structure, but their products are not the same as its competitors. As mentioned above, Under Armour’s main competition is both Nike and Adidas. Recently, Adidas has gained somewhat of a bad reputation for causing injuries to its athletes. The most popular example of is Derrick Rose, who has suffered a torn ACL, a torn meniscus in both knees, and multiple
Big-name athletes continue to sign with Under Armour, which therefore increases the demand for its products. Under Armour has recently began to manufacture a few of their accessories here in the United States, which is an important factor to mention when the public begins to focus more and more on globalization. Under Armour has recently become the official supplier of athletic gear to the United States military. With all the factors mentioned above, I see Under Armour becoming the top athletic brand in the United States in the near