Home Depot Mission Statement

CONTENTS

1. INTRODUCTION AND HISTORY
2. COMPANY MISSION / VISION
3. LEADERSHIP
4. THE HOME DEPOT COMPANIES
4.1 EXPO Design Center
4.2 The Home Depot
4.3 The Home Depot Floor Store
4.4 The Home Depot Landscape Supply
4.5 The Home Depot Supply
5. STORES
6. SERVICES
7. SUPPLIERS
8. CORPORATE RESPONSIBILITY
8.1 The Home Depot Foundation
9. MARKETING STRATEGY
9.1 Neighbor of Choice?
9.2 Employer of Choice?
9.3 Retailer of Choice?
9.4 Investment of Choice?
10. THE HOME DEPOT VALUES
11. COMPETITION
12. DID YOU KNOW?
13. SWOT ANALYSIS
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14. FINANCIALS
14.1 Number of Stores
14.2 Sales
14.3 Income Statement
14.4 Balance Sheet (Current Assets)
14.5 Balance
FIVE YEAR PLAN

1. INTRODUCTION AND HISTORY
Founders, Bernie Marcus and Arthur Blank, forever changed the home improvement industry when they opened the first The Home Depot stores in Atlanta, Georgia on June 22, 1979.
The original stores stocked around 25,000 products and were attached to Treasure Island stores. Today, on average, The Home Depot offers 40,000 products and is approximately 106,000 square feet.
The Home Depot story began as a vision of warehouse stores filled from floor to ceiling with a wide assortment of products at the lowest prices. Associates were trained to give the best customer service in the industry.
The Home Depot grew to encompass stores in Georgia, Florida, Louisiana, Texas and Alabama, within the first five years. The company has expanded beyond the orange box to include EXPO Design Center and The Home Depot Supply. The growth continues to this day, with more than 2,005 stores throughout the United States, Canada and Mexico. A new store opens on average every 48 hours.

Year Milestones
1978 • The Home Depot concept develops and the corporation is founded by Bernie Marcus and Arthur Blank. The original partnership is called "MB Associates" and was officially incorporated June 29,
• The Home Depot combines its commitment to the environment and Habitat for Humanity by building the first Green (Environmental) Habitat for Humanity house.
1995 • The Home Depot launches Home Improvement 1-2-3® Books, a line of do-it-yourself books.
• The Home Depot receives the President's National Community Service Award and corporate contributions exceed $8 million.
1996 • The Home Depot marks 40 quarters, or ten years, of consecutive record financial results.
• The Home Depot sponsors the Centennial Olympic Games in its hometown of Atlanta.
• The Home Depot hires its 100,000th associate and opens its 500th store.
1997 • The Home Depot agrees to sponsor the Olympic Games through 2004.
• The Home Depot develops the Kids' Workshop® to teach building skills and safety.
1998 • The Home Depot finishes the year with more than 200,000 associates.
• The Home Depot enters the Puerto Rican market.
• The Home Depot announces a NASCAR® partnership with Joe Gibbs racing.
1999 • The Home Depot is added to the Dow Jones Industrial Average.
2000 • The company launches the online store