Samsung Electronics Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
Notable Samsung industrial subsidiaries include Samsun (the world's largest information technology company measured by 2012 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies), and Samsung Techwin (a weapons technology and optoelectronics manufacturer). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company), Samsung Everland(operator of Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues).
Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".
Samsung mobile phones have created a big demand in the market. There have been a lot of Samsung cell phones which have sustained in the market. For instance, we will concentrate on the latest models like Samsung S, Samsung S II and Samsung S III.
The Law of Demand
The law of demand states that, “ Other factors remaining the same, the demand for a product increases if the price falls and decreases if the price rises.”
This law operates when the commodity’s price changes and all other prices and conditions do not change.
The main assumptions are:
• Habits, tastes and fashions remain constant.