Consumer Behaviour on Samsung

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The Samsung Group:
The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. The Samsung Group comprises numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest technology company by sales; Samsung Heavy Industries, the world's second largest shipbuilder; Samsung Engineering was ranked 35th, Samsung C&T 72nd in a 2009 ranking of 225 global construction firms compiled by the Engineering News-Record, a U.S. construction journal. Samsung Life Insurance was ranked 14th in a 2009 ranking of Fortune Global 500 Industries. Samsung Everland, South Korea's first theme park opened in 1976 as Yongin Farmland. It is now the fifth most popular theme park in the world, beating out Epcot, Disney MGM and Disney's Animal Kingdom. Cheil Worldwide operates as a subsidiary of Samsung Group and was ranked #19 among the "World's Top 50 Agency Companies" by revenue in 2010. Shilla Hotel, a subsidiary of the Samsung Group, has been ranked #58 among the "2009 World's Best Top 100 Hotels" in the annual reader survey conducted by the prestigious international business magazine, Institutional Investor The Best Overall Generalist Sales Force survey ranks 22 firms that participated in Institutional Investor’s 2007 All-Asia Research Team survey. Samsung Securities (Investment Bank) was ranked #14 among the "2007 All-Asia Best Overall Generalist Sales Force Rankings" by revenue in 2007. Gartner’s “Market Share Analysis: Top 10 Consulting Providers’ Revenue, Growth and Market Share, Worldwide and Regional 2009” is intended as a tool for service providers. Samsung SDS was second in Asia Pacific with IBM topping the list, and Accenture third. Samsung Group accounts for about a fifth of South Korea's total exports. In many domestic industries, Samsung Group is the sole monopoly dominating a single market, its revenue as large as some countries' total GDP. In 2006, Samsung Group would have been the 35th largest economy in the world if ranked, larger than that of Argentina The company has a powerful influence on the country's economic development, politics, media and culture, being a major driving force behind the Miracle on the Han River. Many businesses today use Samsung's international success as a role model. Samsung bought Media Group in 2010. Logo History:

According to the founder of Samsung Group, , the meaning of the Korean hanja word Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous and powerful"; the "stars" mean eternity

The Samsung Byeolpyo noodles logo, used from late 1938 until replaced in 1950s.  | The Samsung Group logo, used from late 1969 until replaced in 1979  | The Samsung Group logo (“three stars”), used from late 1980 until replaced in 1992  | The Samsung Electronics logo, used from late 1980 until replaced in 1992  | Samsung's current logo used since 1993| | Group Divisions :

Samsung group is divided In these units :
* Electronics industries
* Financial services
* Chemical industries
* Machinery and heavy industries
* Engineering and construction
* Retail and entertainment
* Apparel and advertisement
* Education and medical services
* Trading and resource development
* Food supplier and security services
Samsung Televisions :
For years in a row, Samsung has taken the top spot in the world TV market, with the launch of best-selling items. In 2009, it sold as many as 31 million flat-panel TVs, maintaining the top position for four consecutive years in terms of world market share. In early 2010, the company had set the year’s sales goal at 39 million units (including 10-million LED TVs). According to DisplaySearch, the U.S. market research and consulting firm, Samsung is forecast to take a 27-percent share for the global TV market in the second quarter of 2010 while LG Electronics accounts for 26.2...
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