Swot Analysis of Samsung

Topics: Mobile phone, Profit margin, Smartphone Pages: 4 (1358 words) Published: April 11, 2013
SWOT analysis of Samsung
This is a Samsung Electronics SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background

Name| Samsung Electronics Co., Ltd.|
Industries served| Consumer electronics, Telecoms Equipment, Semiconductors, Home Appliances| Geographic areas served| Worldwide|
Headquarters| South Korea|
Current CEO| Kwon Oh Hyun|
Revenue| ₩ 201.103 trillion (2012)|
Profit| ₩ 23.845 trillion (2012)|
Employees| 221,726 (2012)|
Parent| Samsung Group|
Main Competitors| Apple Inc., Nokia OYJ, Intel Corporation, LG Display and LG Electronics, Sony Corporation, Texas Instruments Inc., Lenovo Group Limited, Hewlett-Packard Company, Sanyo Electric Co., Ltd., Toshiba Corporation, SK Hynix Inc., Western Digital Corporation and others.| Samsung Electronics Co., Ltd. is the largest world’s technology company in terms of revenues. It is the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. You can find more information about the company in its official website or Wikipedia’s article. SWOT analysis of Samsung

Samsung SWOT analysis 2013|
Strengths| Weaknesses|
1. Hardware integration with many open source OS and software2.Excellence in engineering and producing hardware parts and consumer electronics3. Innovation and design4. Focus on environment5. Low production costs6. Largest share in mobile phones and 2 place in smartphones sales7. Ability to market the brand| 1. Patent infringement2. Too low profit margin3. Main competitors are also largest buyers4. Lack its own OS and software5. Focus on too many products| Opportunities| Threats|

1. Growing India’s smartphone market2. Growing mobile advertising industry3. Growing demand for quality application processors4. Growth of tablets market5. Obtaining patents through acquisitions| 1. Saturated smartphone markets in developed countries2. Rapid technological...
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