Along with the rapid development of science and technology, electronic products has became a very important part of our life. And there are many electronic companies in the world such as Apple, Sony and Samsung. Apple and Samsung are two of the most famous electronic companies in the world. They both produce abundant kinds of electronic products such as smartphones, tablets and computers. So there are many comparisons of these two companies' products. In 2011, there is a lawsuit of Apple accused the Samsung that they damage their many patents in samrtphones and tablets fields (Jackson, 3). Also Apple's complaint included specific federal claims for patent infringement, false designation of origin, unfair competition, and trademark infringement, as well as state-level claims for unfair competition. (Jackson, 4)Although Apple won the lawsuit, however after that the Samsung accused Apple as well. And these lawsuits are still continuous. These make people pay more attention of the comparison of the two companies. Many people want to know which one is the best electronic company in the world. To answer this question different people have different ideas. Most people think Apple is better, however others prefer Samsung. And, following are researches about the two companies, they will tell people the reasons that why Apple is better.
Apple Inc. is an multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. The company was founded on April 1, 1976, and incorporated on January 3, 1977( --, para.9). There are many kinds of products that it produce, however Its best-known hardware products are the Mac line of computers, the iPod, the iPhone and the iPad. Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). Apple is the world's third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012 (Fisher, 5). However, the company has received widespread criticism for its contractors' labor practices, and for Apple's own environmental and business practices (Musgrove, 35). All these things tell us that Apple is a successful company and it have a powerful strength. [pic] Figure 1 The logo of Apple
This logo is the logo of the Apple Inc. The silvery white give a person with science and technology feeling. This is the meaning of the logo: the bite off the gap arouse the curiosity of people, doubt, want to know the taste of apple will personally have a taste (Niv N.P.). According to Michael M. Scott the former president of Apple Inc."it is the most expensive and creative logo ever designed."( para, 5) Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean company. Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River" (kelly, 56). Samsung is also a great company, it is the South Korea's national industry. And it is the pride of all the South Korea people. As well Samsung is a company has a long history, it was made up in 1938, and with the 75 years of development, it has became a world-class company. Samsung also has many famous products, but the most well-known is the Galaxy series products, such as smartphones Galaxy s3 and tablets Galaxy note2. [pic]Figure 2 The logo of Samsung
This figure is the logo of...