Apple vs Samsung Lawsuit.

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ITGS-HL
04/09/12
Case Study on the Apple Lawsuit against Samsung:
Intellectual property is defined as a work or invention that is the result of creativity, such as a document or a design, to which one has rights and for which one may apply for a patent/copyright/trademark. Apple has succeeded in winning a lawsuit against Samsung. This patent war between the two leading smart phone companies, ended up in Samsung having to pay apple more than $1bn in damages. This is a result of Samsung having supposedly infringed some of the iPhone and iPad maker’s patents. This case wanted eight of Samsungs smart phones to be banned from the market. Some intellectual rights violated include the bounce back feature of the Apple icons, as well as the zoom in and out features. On top of this, Apple has also accused Samsung of making similar shaped phones, with curved edges. On the other hand, Samsung had also asked for Apple to pay them $422 in damages, but received no pay. Apples aim in this whole lawsuit is to ban Samsung phones with similar Apple features. In my opinion, Samsung has done nothing wrong and they should not pay a price for slight similarities with other products. After all, there are similar aspects in all phones. Apple is being immature and looking for a way to make Samsung products less liked, in order for Apple to have less competition in the future. The features that Apple is accusing Samsung of infringing are extremely ridiculous, such as the same shape with round edges. Almost all the phones in the world have such a feature. The effect on both companies is slightly unbalanced. This amount to be paid by Samsung is too minor to affect the company, but this case has cost Samsung some problems. Samsung shares have risen by 3%, as well as having $12bn deducted from its market value. Also, only 8 of the 152 Samsung models in the U.S will be put to a halt, slightly impacting Samsung sales negatively. But Samsung will still have some of its famous phones,...
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