MKTG522 Marketing Plan Topic:
Due Week One
Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target marketing of the product or service you choose. MARKETING PLAN TOPIC
Product or Service Idea:
Samsung Galaxy S III
Is your product or service offered by:
_x__an existing company?
____a new company imagined for the assignment?
Samsung Group is a South Korean based company that offers wide variety of electronic products such as laptops, televisions, and mobile phones. Their latest mobile phone is the Samsung Galaxy S III, an Android platform phone that is set to compete with the iPhone. Samsung mobile phones received much appreciation in other countries such as Asian and European countries wherein it dominates the markets in the said countries. However, here in the United States, is faces tough completion over the iPhone from Apple.
Who do you think is the target audience?
(Remember you will need research to confirm this.):
Target audience is anyone who uses mobile phones especially young adults. People in the working communities are also a target as...
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