Marketing Plan

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Holy Angel University
College of Business and Accountancy
Major in Marketing Management

Submitted by:
Banguguilan, Janine
Cemania, Jonathan
Rosario, Angela
Mandani, ElaineSubmitted to:
Roll, JacquelynMr. Randy Mamangon
Oct. 8, 2012

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY……………………………………………………………………………………3 2. SITUATION ANALYSIS
A. COMPANY BACKGROUND……………………………………………………………………………………3 B. PRODUCT BACKGROUND……………………………………………………………………………………4 C. MARKET PROFILE……………………………………………………………………………………4 D. COMPETITIVE ANALYSIS……………………………………………………………………………………4 3. SWOT ANALYSIS……………………………………………………………………………………4 - 5 4. OBJECTIVES

A. MARKETING OBJECTIVE……………………………………………………………………………………6 B. FINANCIAL OBJECTIVE……………………………………………………………………………………6 5. TARGET MARKET……………………………………………………………………………………6 6. MARKETING STRATEGIES

A. PRODUCT STRATEGIES……………………………………………………………………………………6 - 7 B. PRICING STRATEGIES……………………………………………………………………………………8 C. DISTRIBUTION STRATEGIES…………………………………………………………………………………….8 D. PROMOTIONAL STRATEGIES…………………………………………………………………………………….8 7. TIMETABLE…………………………………………………………………………………….9 8. CONTROLS…………………………………………………………………………………….9 9. FINANCIALS PART I

A. FORECAST OF SALES/INCOME STATEMENT FOR 2 DAYS……………………………………………10 10. IMPLEMENTATION……………………………………………………………………………………..11 11. LEARNINGS……………………………………………………………………………………..11 - 12 12. FINANCIALS PART II

A. ACTUAL INCOME STATEMENT (BAZAAR)………………………………………………………………….13 B. PROJECTED SALES FOR ONE YEAR……………………………………………………………………………..14 C. PROJECTED INCOME STATEMENT FOR ONE YEAR……………………………………………………..15 13. APPENDICES

A. Photos ……………………………………………………………………………………..16 – 19 B. Curriculum Vitae………………………………………………………………………………………20 - 24

I. Executive Summary
Slice of Heaven is a bakeshop that offers desserts for everyone, providing sweet tasting foods to satisfy the sweet tooth of every individual. Our customers are individual who likes sweet treats. Slice of Heaven offers a variety of desserts like cakes, pastries, and baked foods that is available in the store from 9am to 8pm and can be order online in bulk. We were about to introduce in the market our new product called “Fried Oreos”. This is made of Oreos battered with pancakes mix then deep-frying it. We all know that fried foods are not healthy but eating in moderation is okay. Our marketing objective is to position our brand in the market and an increase of this market share by 10% after a year of operation. Our financial objective is to generate sale to recover our investment after a year. The opportunity we saw in this product is that the fact mostly Filipinos love Oreos, we are trying to give them different experience and taste in their favorite cookie and in a price that they can afford. The great tasting desserts the Slice of Heaven will provide are sure to appeal every individual who have sweet tooth throughout Pampanga area. II. Situational Analysis

A. Company Background
Slice of Heaven was founded last September 13, 2006 by Janine Banguguilan, Jonathan Cemania, Angela Del Rosario, Elaine Mandani, and Jacquelyn Roll. The love in baking and making sweet treats of the founders pushed them to try if others will preferred it too. So they created a page online hoping that there is any potential prospect that loves and in need of low- cost great tasting desserts. They first targeted their family and friends to try their product and by words of mouth there is a positive feedback. They decide to put up the business because of overwhelming people ordering online. B. Product Background

One day the group was watching an American reality TV show that the people in there was complaining why Americans love to fry everything. They were eating Oreos that moment so they did try to fry it. They were surprised how good it was. Since it was easy to make and it gives...
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