Evaluation Report World Wide Fund
Evaluation Report
World Wildlife Fund
April - May 2012
Class: D06
Group: 01
Franca de Boer
Toby Meijs
Manon Moreno
Paul Rothenburg
Didi Zonneveld
Hand-in date: Friday June 1st
A Executive Summary
This Evaluation Report proposes research that is conducted on the aimed “new target audience”, the charity organization the World Wildlife Fund (WWF) wants to attract, and in order for the WWF to know, what steps have to be taken to go on this task.
The “new target audience” supposed to be young adults, in the age group of 18-25, which is also referred to in this report as “Millenials”.
This report will explain in detail on how this problem was handled, what question needed to be asked when starting the research, naturally the answer to this question, what resources were needed and the way of handling the problem.
The report provides an explanation on several parts: it starts off with an introduction, which includes the problem description with background information on the problem, background information on the new target audience, the context and justification of the problem, which leads to the research question of this report: “How can we attract the new generation to get interested in supporting and donating the work of the WWF?”
The introduction is provided with a literature review, in relation with the conducted research, as a guide to information needed for the research.
The introduction leads to the research problem, where is explained why this research was needed and what the outcome of the research should be. The research problem overall explains what the way of approaching the problem is and describes the instruments that were needed. With the use of a questionnaire the opinion of 125 young adults, whom are the representatives of the new target audience, results of these filled in questionnaires could be draft up with the help of software program “SPSS” in the form of tables and graphs. This quantitative kind of data is useful for
World Wildlife Fund
April - May 2012
Class: D06
Group: 01
Franca de Boer
Toby Meijs
Manon Moreno
Paul Rothenburg
Didi Zonneveld
Hand-in date: Friday June 1st
A Executive Summary
This Evaluation Report proposes research that is conducted on the aimed “new target audience”, the charity organization the World Wildlife Fund (WWF) wants to attract, and in order for the WWF to know, what steps have to be taken to go on this task.
The “new target audience” supposed to be young adults, in the age group of 18-25, which is also referred to in this report as “Millenials”.
This report will explain in detail on how this problem was handled, what question needed to be asked when starting the research, naturally the answer to this question, what resources were needed and the way of handling the problem.
The report provides an explanation on several parts: it starts off with an introduction, which includes the problem description with background information on the problem, background information on the new target audience, the context and justification of the problem, which leads to the research question of this report: “How can we attract the new generation to get interested in supporting and donating the work of the WWF?”
The introduction is provided with a literature review, in relation with the conducted research, as a guide to information needed for the research.
The introduction leads to the research problem, where is explained why this research was needed and what the outcome of the research should be. The research problem overall explains what the way of approaching the problem is and describes the instruments that were needed. With the use of a questionnaire the opinion of 125 young adults, whom are the representatives of the new target audience, results of these filled in questionnaires could be draft up with the help of software program “SPSS” in the form of tables and graphs. This quantitative kind of data is useful for
References: Aquino, J. (2012). Gen Y: The Next Generation of Spenders. Retreived May 20, 2012 from http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Gen-Y-The-Next-Generation-of-Spenders-79884.aspx Baranyi, E. E. (2011)Volunteerism and Charitable Giving among the Millennial Generation: How to Attract and Retain Millennials. Kennesaw State University Twenge, J