Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies), and Samsung Techwin (a weapons technology and optoelectronics manufacturer). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company), Samsung Ever land(operator of Ever land Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues). Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".
SWOT Analysis of Samsung
If you think your business could be doing better, why not try a SWOT analysis? S.W.O.T stands for:
Strengths, Weakness, Opportunities and Threats.
By putting your firm under the magnifying glass you may find the way to grow their company or increase Samsung’s earnings. Samsung Strength as Turnaround strategy
* Becoming a world known brand (over 200 countries)
* R&D (investing on scientific talents)
* Innovation (new digital technology)
* Customization (new products every year)
* New allocation of marketing resources (M-Net)
Samsung enjoys the widest...
Please join StudyMode to read the full document