Preview

Arrow Loyalty Programme Enhancement

Powerful Essays
Open Document
Open Document
8012 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Arrow Loyalty Programme Enhancement
Arvind Lifestyle Brands Ltd.
Brand:

Strategy to enhance the loyalty of the Arrow Aristocracy Program members
SIP Report submitted in partial fulfilment of the requirements for the PGDM programme

By Sreechand Nambiar

Supervisors: 1. Mr. Aashish Benjamin Oommen 2. Prof. Shiv Nath Sinha

Institute of Management Technology, Nagpur
2010-2012
Table of Contents 1. Acknowledgement........................................................................................................4 2. Executive Summary......................................................................................................5 3. Introduction..................................................................................................................6 a. Arvind Mills......................................................................................................6 b. Arvind Brands Limited....................................................................................6 4. Objectives of the study.................................................................................................9 5. The Apparel Industry and the Competition...............................................................9 c. Industry Overview............................................................................................9 d. Brand Communication...................................................................................11 e. Fashion Industry in India...............................................................................12 f. Change in the fashion industry......................................................................13 6. Arrow – The Brand....................................................................................................14 g. The Arrow collar man....................................................................................14 h. Arrow


Bibliography: http://www.arvindmills.com/ http://en.wikipedia.org/wiki/Arvind_Mills http://www.arrowlife.com/ http://sebi.gov.in
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Mkt 421 Week 4 Brand Loyalty
    • 755 Words
    • 4 Pages

    Mkt 421 Week 4 Brand Loyalty

    Brands that are the most successful have developed strong connections with their customers through consistent delivery of credible and meaningful promises. Not only do customers develop deeper attachments to the products, but they give the company value above and beyond repeated…

    • 755 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Direct Payments And The Personalisation Of Services Case Study
    • 3160 Words
    • 13 Pages

    Direct Payments And The Personalisation Of Services Case Study

    The Disability Rights Commission (now part of the Equality and Human Rights Commission) argued that independent living should be a social right. To what extent do the introduction of direct payments and the personalisation of services meet this demand?…

    • 3160 Words
    • 13 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Target Promo Codes Case Study
    • 467 Words
    • 2 Pages

    Target Promo Codes Case Study

    The purchasing process that has discounts which you will get through Target Promo Codes has online accessing public, checking through the web and making use of the discounted means to search through a series of processes getting the most out of what you have and intend to plan through an online sequence as a way to make the selected Halloween of Christmas sales you know has changes for you scrolling down a list of several things you rely on purchasing with an online access always required.…

    • 467 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Case Study: Red's Express Marketing Plan
    • 3842 Words
    • 16 Pages

    Case Study: Red's Express Marketing Plan

    The Redmond Social Enterprise Project Board has embarked on an important effort as it aims to help change the future of Redmond teenagers and impact the community at-large with its social mission. The creation of Red’s Express, a non-profit café and food delivery service, demonstrates the unique way that social enterprise can serve the community by helping fund Redmond youth organizations. As the business plan created by the Social Enterprise Group, LLC illustrates, this project serves community need in two ways: by filling a quick food service void in the Redmond business community; and creating a sustainable funding source for non-profit youth organizations in Redmond.…

    • 3842 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Bowtech Archery Case Study
    • 561 Words
    • 3 Pages

    Bowtech Archery Case Study

    entire range on the market bows and crossbows. In the beginning of its path BOWTECH…

    • 561 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    E-Man 251 Marketing
    • 614 Words
    • 3 Pages

    E-Man 251 Marketing

    Frances X. Frei’s article in the November 2006 Harvard Business Review discusses ways service businesses need to deal with customer variability. Her beings with an example of a business that have their customers show room floor and how customers aren’t simply opening their wallets, they are involved in the ongoing operation of the company. Even though Ms.Frei focuses on service businesses, her article provides useful insights for libraries. The first step in managing customer variability is understanding the forms it can take.…

    • 614 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Yahoo Consumer Direct Case Study
    • 562 Words
    • 3 Pages

    Yahoo Consumer Direct Case Study

    The biggest weakness of the research design is the lack of a structured form of the sampling plan. There is also indications that the researchers were unsure initially as to how the target groups would feel about having their internet purchases tracked. The biggest strength of the research design was the opt-in process, which allowed the participants could consent to allow the tracking of the website activity. This opt-in option eliminated the appropriateness of tracking Web behavior without consent.…

    • 562 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Sears and Total Rewards Approach
    • 251 Words
    • 2 Pages

    Sears and Total Rewards Approach

    How do the Sears changes reflect a total rewards approach? A total rewards approach can be implemented in a company to attract, engage, and retain employees. When designing an effective total rewards approach a mixture of five key elements are used to tailor a program that reinforces the overall business strategy of a company while ensuring organizational success for the future. These five key elements are: compensation, benefits, work life, performance and recognition, and finally development and career opportunities.…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Customer Benefit Package
    • 988 Words
    • 4 Pages

    Customer Benefit Package

    Walmart is no one of the largest retail stores in North America. It is considered to be one of the most efficiently run retail business worldwide. To compare Walmart to luxury retailers has numerous contrasting factors both in goods and services provided. The most significant factor is the price when comparing Walmart to luxury retailers. Walmart is committed to saving its customers money so they can live a better life; this is why their products are reasonably priced goods whereas luxury retailers tend be highly priced. Walmart’s mission statement: “People, Saving Money, Living a Better Live”…

    • 988 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Critically Analyse the Customer Loyalty Programs of Harrah’s
    • 499 Words
    • 2 Pages

    Critically Analyse the Customer Loyalty Programs of Harrah’s

    There are four key elements that led Harrah’s to be the world leading company in the entertainment industry.…

    • 499 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    p5- m3 unit 9 design a promotional campagin for a given product service
    • 3628 Words
    • 15 Pages

    p5- m3 unit 9 design a promotional campagin for a given product service

    When working in business environment it is important for Pop boutique to be able to stay ahead they need to increase the brand awareness. Because of this campaign the business would also increase their awareness in the public. Their aim is to grab their consumer’s attention about their business and the unique…

    • 3628 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Target Marketing Plan
    • 7968 Words
    • 32 Pages

    Target Marketing Plan

    Target, as well as their major competitors, is in the Variety, Discount Store Industry. Their competitors are greater and larger in terms of size. Their competitors are Costco Wholesale Corporation, Wal-Mart Stores. Target operates 1682 stores in 49 states, 34 distribution centers, 23 Super Targets, 439 pharmacies and 8 multi-level stores. Costco Wholesale, one of the largest membership warehouse club chains in the world today, it operates 550 locations. Wal-Mart operates 971 discount stores, 2,447 supercenters, 132 neighborhood markets, and 591 Sam clubs in the United States.…

    • 7968 Words
    • 32 Pages
    Powerful Essays
    Read More
  • Best Essays

    Target Customer Analysis
    • 1566 Words
    • 7 Pages

    Target Customer Analysis

    Customers in American Apparel market can be generally separated into three segments: women, men, and children. Each segment has its own portion of the overall market share. The U.S. apparel market grew 4 percent in 2011 with total dollar sales of 199 billion dollars (Beth Boyle). The growth of dollar sales in the men’s apparel market led the way in the adult apparel market with an increase of 4 percent. Women’s apparel grew by 3 percent and children’s apparel by 6 percent.…

    • 1566 Words
    • 7 Pages
    Best Essays
    Read More
  • Good Essays

    Managing Customer Value
    • 1016 Words
    • 5 Pages

    Managing Customer Value

    In today’s world, the competition is fierce and shareholders demand high return on investment. Thus, there is a need to maximize profitability. Increasing revenues while minimizing costs are ways to boost profits. The article “Managing Customer Value” suggests that customers might be the key to improve profits.…

    • 1016 Words
    • 5 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Affiliates Program
    • 251 Words
    • 2 Pages

    Affiliates Program

    o. Describe the benefits of social media to clients and how it will help the business…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics