Target Marketing Plan

Topics: Target Corporation, Wal-Mart, Kmart Pages: 24 (7968 words) Published: July 30, 2011
Section One

Major Competitors

Target, as well as their major competitors, is in the Variety, Discount Store Industry. Their competitors are greater and larger in terms of size. Their competitors are Costco Wholesale Corporation, Wal-Mart Stores. Target operates 1682 stores in 49 states, 34 distribution centers, 23 Super Targets, 439 pharmacies and 8 multi-level stores. Costco Wholesale, one of the largest membership warehouse club chains in the world today, it operates 550 locations. Wal-Mart operates 971 discount stores, 2,447 supercenters, 132 neighborhood markets, and 591 Sam clubs in the United States. Target focuses on the hottest trends in merchandise and on everyday basic family needs such as general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor, as well as a line of food items primarily under the Target and Super Target brands. It also sells its merchandise under private-label brands, including Archer Farms, Boots & Barkley, Choxie, Circo, Durabuilt, Embark, Garden Place, Gilligan & O'Malley, Itso, Kaori, Market Pantry, Merona, Playwonder, Room Essentials, Sutton and Dodge, Target Brand, Target Home, Trutech, Vroom, Wine Cube, and Xhilaration. Target Corporation also offers merchandise through programs, such as ClearRx, GO International, and Home Design Event. In addition, it markets its merchandise under licensed brands comprising C9 by Champion, Chef mate, Cherokee, Converse One Star, Eddie Bauer, Fieldcrest, Genuine Kids by Osh Kosh, Kitchen Essentials by Calphalon, Liz Lange for Target, Michael Graves Design, Mossimo, Nick & Nora, Perfect Pieces by Victoria Hagan, Sean Conway, Simply Shabby Chic, Smith & Hawken, Sonia Kashuk, and Thomas O'Brien. Target Corporation also operates in-store amenities, such as Food Avenue, Target Clinic, Target Pharmacy, and Target Photo, as well as leased or licensed departments, including Optical, Pizza Hut, Portrait Studio, and Starbucks. Costco Wholesale, on the other hand, provides produce, meat, dairy, seafood, baking goods, flowers, clothing, books, computer software, vacuums, home appliances, home electronics, solar panels, jewelry, tires, art, fine wine, hot tubs, and furniture. Many stores have tire garages, pharmacies, hearing aids centers, optometrist, photo processors, and gas stations.

Wal-Mart offers general merchandise, including apparel, domestics, fabrics and notions, stationery and books, shoes, house wares, hardware, electronics, home furnishings, small appliances, automotive accessories, horticulture and accessories, sporting goods, toys, pet food and pet accessories, cellular phones and cellular service plan contracts, cameras and supplies, health and beauty aids, pharmaceuticals, jewelry, and optical; and grocery merchandise, financial services and products, and photo processing services through supercenters, discount stores, and neighborhood markets in the United States, as well as through It’s Sam’s Club division that provides various products including, institutional-size grocery items, and selected private-label items under the MEMBERS MARK, BAKERS & CHEFS, and SAM’S CLUB brands; software, electronics, jewelry, exercise equipment, outdoor goods, tires, office supplies, and books; and photo processing, pharmaceuticals, optical departments, and gasoline stations through warehouse membership clubs in the United States, as well as through Target stores are located in 48 states in the United States, including 88 in Great Lands, 28 stores in the state of Arizona. Its headquarters is located in Minneapolis, Minnesota. Costco operates in the following countries: United States, Puerto Rico, Canada, Mexico, United Kingdom, Japan, South Korea, Taiwan, Australia, and its headquarters are located in Hillsboro, OR, USA. Walmart operates in the following countries:...
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