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Bowtech Archery Case Study

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Bowtech Archery Case Study
Overview of the leading manufacturers of bows. Company BOWTECH Archery

BOWTECH Archery is a manufacturing giant. The company is trying to produce the

entire range on the market bows and crossbows. In the beginning of its path BOWTECH

has tried maximally to absorb the brands, extending its presence on the market

through mergers and acquisitions, that is, the method of financial asset

management. The Company actively has evolved on several fronts, even by duplicating

the market niches. BOWTECH develops the crossbows and produces the budget bows.

Over time, the company has managed to place their brands on narrow target niches

where they are leaders. Recursive crossbows are the best at the Excalibur. Stryker

represents a segment
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