Applied Business Research and Statistics

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a) A company is interested in providing a new benefit to its employees to encourage them to utilize public transportation. To study the potential of providing this benefit, the company would like to do a survey of the workers at a company to gather information on why do or do not use public transportation for commuting to work. The company is about 25,000 people in areas where public transportation is available. You also want to find out the reasons why their choice is what it is. In this case self-administered questionnaire would be most appropriate because there is 25,000 people to be surveyed and could be administered to the workers through work email or online. The advantage of self-administered questionnaire in this case is that it is cheap and easy to administer, fast, preserve confidentiality, is anonymous and can be completed at respondent’s convenience and can be administered in a standard manner. Questionnaires are best used in collecting factual data and in this case those are employees preferences. Questionnaires should be highly structured to allow the information to be collected from a large number of people in the same way and for data to be analyzed systematically and quantitatively. Objective of the questionnaire is to maximize the response rate and to obtain accurate relevant information for the survey, in this case opinion and of the use of public transportation when commuting to work. In this case the questionnaire should be of closed format because it will be easy and quick to fill out, easy to code, record and analyze results quantitatively and easier to report the results of the survey. It is very important that questionnaire looks professional, provides clear instructions and is easy to read and organized in a way that it is easy to follow to preserve respondents motivation to fill it out and that questions are organized by topic and that response choices include all the possible responses respondents can make. b) The University of...
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