Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook.
As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.
Apples ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand.
The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action.
The organizational structure of Apple was almost non-existent and focused on placing decision making in the hands of the people in the field. .
To Apples legion of admirers, the company is like a tech version of heaven factory, an confusing but delightful place that produces wonderful items they cant get enough of. .
But Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. .
At Apple there is never any confusion as to who is responsible for what.( "DRI," or directly responsible individual. .
Any effective meeting at Apple will have an action list.(A common phrase heard around Apple when someone is trying to learn the right contact on a project: "Whos the DRI on that?" .
Jobs teach to accept a culture of responsibility by hosting a series of weekly meetings that are the devices that sets the beat for the entire company. .
Jobs himself explained in a 2008 interviewwith fortune. .