Apple Inc. ( formerly Apple Computer, Inc.) is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. Apple was established on April 1, 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne.
Former : Steve Jobs. (Chairman, 1976-1985, 2011; CEO, 1997–2011)( Current :Tim Cook.
As of July 2011, Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.
Apples ruthless corporate culture is just one piece of a mystery that virtually every business executive in the world would love to understand.
The culture of Apple was based on an ideal that self-motivated individuals will work harder if they do not have a boss micromanaging every action.
The organizational structure of Apple was almost non-existent and focused on placing decision making in the hands of the people in the field. .
To Apples legion of admirers, the company is like a tech version of heaven factory, an confusing but delightful place that produces wonderful items they cant get enough of. .
But Apple also is a brutal and unforgiving place, where accountability is strictly enforced, decisions are swift, and communication is articulated clearly from the top. .
At Apple there is never any confusion as to who is responsible for what.( "DRI," or directly responsible individual. .
Any effective meeting at Apple will have an action list.(A common phrase heard around Apple when someone is trying to learn the right contact on a project: "Whos the DRI on that?" .
Jobs teach to accept a culture of responsibility by hosting a series of weekly meetings that are the devices that sets the beat for the entire company. .
Jobs himself explained in a 2008 interviewwith fortune. .
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