Modernist Analysis

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MMM262 - UNDERSTANDING ORGANISATIONS
Case Analysis (Report)
April Smith
600146337

Introduction
Modernist organization theory states that complete knowledge means understanding how and why organizations function and the way they do and how their functioning is influenced by different environmental conditions. Effective organizations are able to balance internal and external pressures, increase efficiency and adapt to change. In this case analysis I will analyze Apple. This organization ‘designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals networking solutions and third-party digital content and applications. The company sells its products worldwide through its retail stores, online stores as well as through third party cellular network carriers.

Modernist Analysis – PG 77 – read modernist theories relating to organizations to their environments 1.
Environment:
‘In modernist organization theories, the organizational environment is conceptualized as an entity that lies outside the boundary of the organization, providing the organization with raw materials and other resources (inputs) and absorbing its products and services (output). (Hatch, 1997) The success of Apples’ organizations relies heavily on this theory. There are a host of general forces at work in the environment that have an effect on an organization. The aspects that would have an impact on Apple’s organization include culture, economy, social, legal and technology environments. A major reason Apple has become so successful is because they have been able to match their internal structure to appropriate environmental characteristics. The social sector of the environment is associated with ‘class structure, demographics, mobility patterns, life style, social movements and traditional social institutions’ (Hatch, 1997). Lifestyle, social movements and...
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