Modernist Analysis

Topics: Sociology, Organization, Organizational studies Pages: 3 (691 words) Published: January 14, 2013
Case Analysis (Report)
April Smith

Modernist organization theory states that complete knowledge means understanding how and why organizations function and the way they do and how their functioning is influenced by different environmental conditions. Effective organizations are able to balance internal and external pressures, increase efficiency and adapt to change. In this case analysis I will analyze Apple. This organization ‘designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals networking solutions and third-party digital content and applications. The company sells its products worldwide through its retail stores, online stores as well as through third party cellular network carriers.

Modernist Analysis – PG 77 – read modernist theories relating to organizations to their environments 1.
‘In modernist organization theories, the organizational environment is conceptualized as an entity that lies outside the boundary of the organization, providing the organization with raw materials and other resources (inputs) and absorbing its products and services (output). (Hatch, 1997) The success of Apples’ organizations relies heavily on this theory. There are a host of general forces at work in the environment that have an effect on an organization. The aspects that would have an impact on Apple’s organization include culture, economy, social, legal and technology environments. A major reason Apple has become so successful is because they have been able to match their internal structure to appropriate environmental characteristics. The social sector of the environment is associated with ‘class structure, demographics, mobility patterns, life style, social movements and traditional social institutions’ (Hatch, 1997). Lifestyle, social movements and...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay on Modernism and Modernist Literature
  • Robert Frost as a Modernist Poet Essay
  • George Orwell’s Nineteen Eighty-Four: Modernist Fable Essay
  • Critical Analysis of Modernism Poems by Ted Hughes Essay
  • Analysis of the Extract of Virginia Woolf's Novel "Mrs Dalloway" Essay
  • Essay about Critical Analysis
  • To What Extent is Mrs Dalloway a Modernist Novel? Essay
  • Essay on Modernist Literature

Become a StudyMode Member

Sign Up - It's Free